Love Some input...........

but I'd knock that white jacket down a few stops
I tried bringing highlights downs, but it only ended up making the jacket a dull, ugly grey, as it was already blown out to begin with. I actually brought it down and then pushed it back up (And a bit higher) when color balancing the actor.
 
I had no idea that much thought went into poster design. Informative thread.

But that's why I just say "Hey Rodney, can you do a poster for me":Drogar-Smoke(DBG):
 
You have no idea. The hardest thing is usually coming up with the marketing angle and how you want to present the film. Some people wll say: "just use a still from the movie" but it never gives you what a properly designed poster can give. You have to think clearly of what message you want to send and how you can get people excited about seeing the movie based on just the poster alone. So you get the images and tweak them and make themmore than just a photograph... or a screen capture. With a good poster design you have to try to come up with something truly iconic... and that gets people to watch the movie... DVD or otherwise. It's your first line of attraction. You really can't waste it.
 
The poster in post #36 reminds me of an early 90's death metal album. Not saying that's a terrible thing. I really like the shot of those doctors or whatever they are.
 
You can always knock the jacket down by putting something in front of it... or on it... blood splatters, dirt, etc. If the doctors are a significant element of the story (any of the key actors) then their faces (less prominent then the "victim" star) can frame out the poster (still in the surgical masks... as in "what are they hiding?"... subtle reveal/question about who is really the bad guy)... the lead guy with the wound can be visually cut in half with a large abstract image of the gun that he uses in the movie. It can even be the shape of the gun... with that shape filled with other scenes from the movie in a collage.

My opinion only... but figure out what the most important elements of the movie are (the most intriguing)... then either size those in the poster in order of prominence... or use light/transparency to do the same thing. If you have a "frame" of surgeons then use some transparency on them... as slightly ghostly looking in on "us".

The victim's face is the most interesting element... but the right side of his face is acting better then the side in shadow. If you use your hand to block the left side... it looks intriguing... if you look at his whole face... he looks like he's acting mad. That's why I say to cut the other side off.
 
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