Awesome, though no way is Sony going to be able to compete with Panny IMO. The price points are going to be like owning a RED I've no doubt. The AF100 basically answers Sony's EX line, and in price and (likely) performance will bend it over.
I'd be surprised if a fully functioning, film-ready version of this cam is under 12K. Their EX3s are, what, 8K? I think Sony is going to lose this battle. But we'll see!