I think that distributor is tried to sell the film as a Hollywood-style romantic comedy because Lonesome Jim isn't an easy film to pidgeonhole. Not to mention also trying to cash in on Liv Tyler's appeal. I'd agree about LJ being character driven and the film takes a risk because Jim isn't all that likeable of a character. If the film does see a U.S. theatrical release, I sure hope they cut a better trailer. If someone goes to see the film based on that trailer--they're not getting a light romantic comedy--that's for sure. Plus, I think that trailer would discourage the film's true potentlal audience from seeing a quirky little nuanced film with a complex central character.