Mike Harvey
Veteran
Cheaper p2 cards is huge news. Huge. Very few people will care about a 5 year or so lifespan (and that's a conservative estimate). $1000 for very fast 64gb is going to open up p2 to so many other uses. Now smaller, more cost-conscious producers will be able to buy some of their own cards, hand them to a freelance cameraman, and then take the cards home at the end of the day. It also is far cheaper to handle shooting a full day on cards without doing a data offload, which has also been an Achilles Heel of p2.
I think this is the moment where p2 experiences a real breakthrough in acceptance. I think this will also help put Sony's xdcam disk to rest. If you shoot 5 hours of content on xdcam, you end up with 4 disks to be carried around and then manually loaded into an edit system, one disk at a time. You can shoot 5 hours of p2 via a pro Panasonic camera without stopping to put in new media, and transfer it all with a single button press in less than 45 minutes.
I agree. I have a hard time thinking people will care that it "only" lasts five years with daily use. Organizations that are actually using their cards daily... namely TV news stations... would have the budget for it anyways. I'm thinking that this new E series is going to help the HPX300 put a big dent in Sony EX series sales.