That's not an apples to apples comparison. Retail prices for Mavo are $8k body only, $9.5k with monitor, media, battery. Scarlet-w is $12.5k without a lens mount, and about $18k for a very basic kit. That's about twice the cost. Varicam is even more.
The Mavo costs less than I realized. I saw the $13,000 price tag on the Kinefinity site, and didn't realize it was possible to get it for that much less.
That said, even at $13,000 it's a good deal, as long as support isn't an issue. I'd get one as a 2nd camera if I had the budget for it. Maybe in another year or so