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When Hurricane Charley slammed into Florida in mid-August 2004, battering the state with up to 100 mph winds that knocked over signs, uprooted trees, and left thousands of homes destroyed or uninhabitable, one billboard on Sand Lake Road in Orlando survived the onslaught relatively unscathed. The storm peeled off the most recent advertising message displayed on the board, however, revealing in its place an ad from an earlier campaign: