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I really have to commend Aputure for going from a knock off company to an innovator in such a short time and trying to keep things economical.
Really positive vibe. If I was an executive at Vitec, I would be watching them closely. Let's hope they stay independent.
Astera makes some kick-ass products. I bought a LightDrop kit about a month ago and the first time I broke it out on a shoot, the two other shooters I was with said they were going to have to each buy a set and the producer said they were ‘a game changer’. My new “standard interview” kit is now just my two 1x1 Gemini’s and the “briefcase” of Astera LightDrops.
It's really funny how this Aperture speakperson always talks about their products as if they were TRULY Powerful, while LEDs are just a tiny bit more efficient that HMIs. I guess he might be adressing clueless amateurs?
He even mentions "1ton-3ton guys to be able to finally afford those *Hollywood lights*, so powerful that can fill a room",... this for an instrument that will be behind a simple joker 800 , FTW?????
Does this guy know that 1-3 ton owner-operators (gaffers) are on S-60Cs, Jokers, M18s and M40s, which are up to 10-20 TIMES more powerful than the new 300-600 Aputures?. And even an M40 is almost *useless* outdoors.
At least Aputures are cheaper then HMIs (although I bet they wont last 15+ years like HMIs, so the ROIs aren't that different).
Mind you, nothing wrong with the brand or the products, but this cheap marketing spiel is ridiculous!
I get that you are not ripping on their products, I just think that "Ted"? (is that his name?) is always super positive and hype about "anything". That doesn't mean he is lying or even exaggerating. As I take it, he says that 1-3 ton gaffers can now "switch out" their lower HMIs, like 575 and 1200, not that this light beats their beefy M18, etc... just that now HMI's are really being challenged in the entry-level HMI (and he says they are coming for the 1200 and 1800 HMIs too in the future).Please DO read my post again. I'm NOT again against APUTURE Products, rather to the ALWAYS exaggerating marketing blah-blah they use.
The Aputure Speakperson says ON EVERY INTERVIEW this IBC 2019, literally:
"with the Aputure 600, 1-3-5 (!!) ton owner-operators (that's gaffers) will be able to afford *those Hollywood powerful lights* from big productions, lights that can fill a room....etc, etc"
Either this guy is desilusional or doesn't have a clue! ALL Gaffers with 1-3 ton trucks, sport Skypanels, Jokers and M18-M40s (at the very least) PLUS a ton (literally) of stands, HEAVY carts, frames, stingers, distros and a liftgate to unload all of it.
Moreover, *Hollywood powerful lights* are 12-18k HMIs, and you need several of them on cranes on every window, just to fill a room from the outside and make it look like it's sunny any hour of the day or night the team is shooting. M18s or M40s are not even enough, because lights must be bounced and diffused, otherwise it looks fake.
Had he said instead "A7III/EVA/C300/Blackmagic owner-operators will be able to afford a light that's close in power to the less powerful HMIs, like 400-800 Jokers" that would be perfectly fine. But no, he goes on to making himself a completely clueless speakperson, using used-car-salesman rubbish.
What about being accurate and honest? Or even informed at all?
RE above, Forgetting 1-3 ton owner ops, aputure LEDs appeal to me for smaller size, lower weight, lower upfront cost, lower power draw, lower heat, and ability to accessorize. I can fit all I need with all other gear in a compact SUV.
Those 1X1 Geminis are amazing! I think I like them even more than my 2X1s!
Onto the 600d, one of the comments on newshooter mentions the higher power draw approaching HMI power draws, which would negate that aspect of LEDs being beneficial.
I see they have a "Nova 300c" listed on there as well. I wonder if that is a new product if that's now the official name of their RGB panel that is supposed to be released before the end of the year.
IBC 2019: Aputure NOVA 300C RGB Panel
https://youtu.be/_A7BPOEcF7c