How the #$%# did they do this!?

[Ryan Patrick O'Hara]

I am usually very keen and quick to figure out how something was photographically done.... but this is really making my head spin!

I have several theories, but every time I think I've got it, there is always something that doesn't fit into the equation.

http://www.youtube.com/watch?v=JYPn1BrTNCE

Enjoy.

 

[Alex H.]

Did you try clicking on the link to the "making of" video that pops at the end?

http://www.youtube.com/watch?v=swKAfsyoCmI&NR=1

 

[ZazaCast]

20,000Gb...WOW! That's not just a spot, it's a career.

 

[Andrew Brinkhaus]

Impressive!

 

[Kirk Gillock]

Very cool.

But having the subjects in a controlled environment (a room) is easy. Try walking around a busy street.

http://www.youtube.com/watch?v=cUueEVXw7ec

Things really get interesting at about the 1:00 minute mark. That must have been a post-production nightmare.

Here's the making of...

http://www.youtube.com/watch?v=Ygxy0lC8DZU

 

[Richard J. Johnson]

Crazy

 

[Ryan Patrick O'Hara]

Did you try clicking on the link to the "making of" video that pops at the end?

http://www.youtube.com/watch?v=swKAfsyoCmI&NR=1

Haha, no. Someone please noob me. I watched this from a link someone had posted on a blog. Never took the time to look at the related videos.

Thanks!

 

[hoarp001]

Im suprised they used the consumer cameras for such a high-spec tv advert... seems odd...

 

[Nicky]

Impressive!, but very old, traditional and expensive route they took to execute. IMHO Even matrix used more sophisticated techniques and that was like 10 years ago?

 

[Jon Starr]

I have to agree with Nicky. Although very impressive and well done, it's nothing special. It took the bullet time technique from the matrix, but instead of using high speed cameras, it did some composting and repetition. Just looks like a lot of time and footage to go through.

 

[Loki]

i dunno.. before I watched the making of video.. my mind instantly went to a camera rig similar to the matrix fx work.. and voila.. thar be the answer!