how i lit 300ft of set and pulled almost 80kw of power in NYC

A few days ago i wrapped a big one-night shoot for a PSA for Dept of Transportation in New York City. Unlike the previous spot i shot for them that was seen by millions of New Yorkers (and tourists) in cabs and on digital billboards - this one was WAY more complex and technically challenging. So i feel sharing the experience and the approach will help some people here on their own large productions.

Fundamental problems we were facing is that we had to shoot a lot (12 camera set-ups) in a very finite amount of time (9pm to 5am - dictated by available night). On top of that, since we had a child actor we could only film with the child until midnight. Add to the fact that the filming takes place in a moving car and a number of large machinery was involved and you can appreciate the complexity of this endeavor.

We had to be very precise so this is one of the few times in my life where i ended up building a digital model of the space to figure out camera angles and gear position (it also helped in creating animatic for the client to see). The animatic was based on real life measurements of the location with Bing used as main source of the overhead map (their satellite image points STRAIGHT down) while Google was used to dance around in their 3d map space to confirm relative measurements. I'm not a techy guy so everything was hand drawn and scaled to fit the exact measurements in After Effects. The result was a charming virtual set that let me place the camera wherever i wanted to see angles and figure out potential problems. [You see an overhead shot of that set showing lighting and distro position].

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The key to our success was to move as little gear as possible so i placed all big lights and didn't move them for the rest of the night. The only units that were moved was slight panning of smaller HMIs and re-positioning of atmosphere (smoke and haze) - though in reflection i simply should have ordered a few more of those hazers/smokers.

As the set was over 300ft long we ended up using many practicals (the construction light towers) but in our pre-pro test we discovered that even though the towers are bright their bulbs flicker like crazy so we had to mount or own lights to the towers (2x 2k per tower). Significant part of the logistics was to figure out need to distro and cabling. We had 2 genny vans - one to power lights that would be visible in the frame and the other to power up the "fill" lights (3x 9-light). In the end the "in the frame" van was powering around 45,000w of lights/gear while the one providing fill was outputting around 30,000w.

Another part of the approach was to simplify the car camera set-ups so that we could move speedily from one set-up to another. What helped us is removing the passenger front seat so that we could easily frame the child sitting behind the driver and then frame the medium profile of the driver. As for lighting, you might laugh to know that ALL in-car shots were lit with tiny LEDs (LitePanel Minis and 1x1s) powered by 400w car battery inverter. The lights were mounted on suction cups to the roof and sides of the car. Because the set-up was so minimal we didn't have to use car trailer thus we could easily and safely back up the car without a need to go around (as would be the case if we used a car tow).

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To be honest, on the set we had so little time that there was ZERO room for creativity. What we had in storyboards - we got in the can and nothing else. The shoot, partly due to its size, was meticulously prepared and this was the only reason that we got what we needed in such a tiny amount of time. If you are in NYC in a month of so, you should see the spot playing everywhere around the city.
 
Great stuff Patryk, thank you for posting. I'm looking forward to the finished PSA - please share when it's live.

Did you direct too? Other than more smoke/haze, would you have done anything else differently? How many crew members?
 
Great stuff Patryk, thank you for posting. I'm looking forward to the finished PSA - please share when it's live.

Did you direct too? Other than more smoke/haze, would you have done anything else differently? How many crew members?

Yes, if i were to do it again i would add an extra light tower on the very left of the frame. I would also increase the 2ks at some of the towers (current 1, 2 and 5). This would push me beyond the current 500amp genny limit so we would have to get a larger genny.

I would also add an uplight to EVERY vehicle - even if you don't like it you can easily turn if off.

We had 2+2 and gaffer. Plus 2x AC + cam intern. Good amount of crew.
 
This just kicks Equus asinus Patryk, very impressive set up and I am blown away by your model/lighting plan. Can't wait to check out the spot.
 
Nice Patryk. How did you do the frozen grinder sparks to the smile?
They wanted - for God knows what reason - the mannequin effect. So we had the workers stand still. The sparks were added in the post using After Effect's 3d tracking.
In the welders scene, the metal beams are actually made out of styrofoam.
 
We were limited by 2 main factors: availability of night light and the fact that the little girl could only spend X amount of time on the set (she was a trooper but after midnight we were literally feeding her water with sugar to stay awake - yes, mom approved it). As such, we probably had too ambitious shoot schedule with the child.

What limited us were other factors. In the ideal world if i had a do-over i would increase amount of everything. Extra light tower at the beginning of the run. Each light tower with 4x 2k instead of 2x 2k for more powerful back-light. I would add another 6-lights at the beginning and end of the run. On the art side i would insist on more traffic cones as instead of 80 requested we were given only 50 and spend lots of precious minutes moving those around.

Even though i spend considerable amount of time thinking about wireless fed to the video village - the set simply was too large for reliable wireless (both monitor and audio experienced issues costing us precious minutes here and there).

My crew was superb! My gaffer and AC skipped his meal to stay with the skeleton crew when we were behind the schedule during lunch (they eventually ate - i don't even know when).
On the camera side I had 1st AC, 2nd AC, stedycam op, cam intern.
I had 2 cameras - one permanently on the stedycam rig.
I would have added extra AC for steadycam and maybe even an extra cam intern for him.

On the lighting crew i had 1 gaffer and 2x grip and 2x electric.
Even though i got two car mount kits i felt i could grab an extra one (for 3 total).
Ideally i would have TWO cars rigged out with LEDs - this would save us some time here and there.

In essence, as you can see, the typical solution would be helpful: more of everything!
 
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