HD: How much more time?

groveChuck said:
fortune-teller_1711777c.jpg


Loooook into the globe and tell me what do you see??? The future dates of resolution demands of broadcast, web, weddings???

Or, something more knowable, such as- why do people worry about things long before they have to???

That will be $25, please.
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I wouldn't know not to worry, unless I ask.

Many of the video-related forums, including this site, are really buzzing about 4K; obtaining 4K cameras/related gear...

After reading the replies to this thread, I'm not concerned.
 
GHKAM said:
After reading the replies to this thread, I'm not concerned.
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That's good, because put too many gear heads in a room (or forum) and things can get very crazy very quick.
But it basically boils down to your (or you client's) needs.

While 4K may have some marketing heft for certain clients, I think that date (for most clients) is also in the future.

Myself, if a client asked me for it, or seemed really interested and I could command a higher rate with 4K... I'd rent it.

But really... why buy now? Think about all the advances/features/price stabilizations there will be in 4K by the time several, or all, people ask you for it?

I rent helicopters (Bell Jet Rangers, not RC) when I need serious aerials, but I don't buy the chopper...

Many things we buy would make better (economic) sense to rent.

That's my take anyway. Or at least my crystal ball's take :happy:
 
groveChuck said:
fortune-teller_1711777c.jpg


Loooook into the globe and tell me what do you see??? The future dates of resolution demands of broadcast, web, weddings???

Or, something more knowable, such as- why do people worry about things long before they have to???

That will be $25, please.
Click to expand...

haha
 
groveChuck said:
fortune-teller_1711777c.jpg


Loooook into the globe and tell me what do you see??? The future dates of resolution demands of broadcast, web, weddings???

Or, something more knowable, such as- why do people worry about things long before they have to???

That will be $25, please.
Click to expand...

Is that image in HD or 4K resolution? I don't know if I can understand the message unless it's was done in 4K... regardless of how I actually view the image...
 
j1clark@ucsd.edu said:
4D is here... 3d+Time...
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Nah, it's not on my basic cable plan.

But...


10K / 6D (3D + Time² ) / 7G!!!

I read a rumor Black Magic is working on it, so it's on the way to NAB, right?

The source signal coming from a Very Large Array radio telescope (of course)

Putting the Broad (and Deep) in Broadband... DeepBroadBand ® ™

The monitor is 1 acre²... or an iPhone. :grin:

72548eec4b89924cc6db51ae5d07cd7ecadd4403.jpg
 
Absent so far is the notion of capturing in 4K so that you will be "future proof." That phrase is an oxymoron. The notion persists for shooting and archiving the 4K for when the 4K genies make it into the home. I always thought this notion a bit self-important. How much stuff really lives on after it's premiere to be edited later? Movies.. maybe. Commercials and TV Shows? Why? I'm testing for a short to shoot in HD and all the talk is about Glimmer Glass and Soft FX and how we can soften it. So I don't think it's going to be important except for cinema until there's 4k displays in the home. I'd guess 8 - 10 years.
 
I attended the ISE show in amsterdam, the AV nerds show.

The place was full of wall size screens - mainly for use in shops and public spaces.

Burberry in London (a flagship store) certainly has or is building a 4k wall.

Going to that show was like entering Bladerunner or something.

I would certainly see certain commercial applications for 4k blossoming very soon.

--
Going the other way my F3 looks pretty cool upscaled to 4k - kind of 16mm ish look, which is very watchable..

S
 
hscully said:
Absent so far is the notion of capturing in 4K so that you will be "future proof." That phrase is an oxymoron. The notion persists for shooting and archiving the 4K for when the 4K genies make it into the home. I always thought this notion a bit self-important. How much stuff really lives on after it's premiere to be edited later? Movies.. maybe. Commercials and TV Shows? Why? I'm testing for a short to shoot in HD and all the talk is about Glimmer Glass and Soft FX and how we can soften it. So I don't think it's going to be important except for cinema until there's 4k displays in the home. I'd guess 8 - 10 years.
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That's a really long time, in technological years. Now I'm wondering that, as you say 4K displays ubiquitous by 2022 - 2024, the landscape of technology may be so different altogether than today.

By that time maybe TV displays typically would have even more resolution and/or virtual reality headsets/something else has caught on. Maybe 4K will always be paired with HD for this time period we are in...instead of everything jumping to 4K, will make a big leap to something else.
 
There's a big difference in what AV nerds and the general public see as necessary. There's a lot of 4k hype here, but is there any 4k hype out amongst the general public? Amongst media clients there's not that much, and most regular people are just getting through the HD transition. Without a really compelling reason to switch, most people won't. 4k doesn't do much in the average home simply because there's not enough space to get the most out of a 4k setup. Sure, there will be more 4k TVs out there, but I just don't see it becoming the viewing standard for quite some time.
 
I think 4K has become a somewhat viable shooting format, but it is nowhere near to becoming a universal delivery format.

My company does a lot of high profile work, whether it's commercials for big name brands or entertainment jobs. While we like working with 4K when there is a lot of compositing or clean up involved, we avoid 4K like the plague when there's not, because it just equates to unnecessary space, bandwidth, and render times. And with agency/client budgets getting tighter and tighter in recent years, we're seeing the hype start to wear off as they realize they don't need or want to shoot 4K for most jobs.

We have never delivered a job in 4K, and 100% of our TV work is still shot and designed for an eventual 4:3 center cut SD conversion. As far as I know, the majority of HD cable broadcasts are still either 1080i or 720.

It's far from a universal format in Hollywood, too. We just finished a main title sequence for a major feature film, and the delivery format was just anamorphic frames that will only be stretched to 2K.

The fact is, the infrastructure still isn't there for many post companies and service providers. More importantly, as others have pointed out, general consumer interest is pretty much nonexistent. The people buying 4K TV sets are either tech junkies or rich and don't know any better.
 
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