I bought and have used Magic Bullet in Avid. Is it worth it? Hm...I would have to say no, unless you're going for a very specific look (i.e., the really old-fashioned aged film look). The reason why it's not that worth it otherwise, is because the rest of the pre-set looks can be duplicated with some careful and creative use of the existing Avid color correction and effects tools. But if you do want that old-fashioned aged look, then it's a great plug-in suite. Keep in mind it's slooooow to render Magic Bullet footage.