Google AdWords and Keywords

[basspig]

I started running a Google AdWords campaign last week and most of my keywords were 'eligible' until yesterday, when a couple came up 'rarely shown due to low quality score'. Today, several more are 'low quality score'.

Also, a number of keywords didn't qualify because the CPC was too low. Some, like "corporate video production" required a CPC of $18! These numbers seem to increase day after day.

From what I can derive from research, if the click through rate is low but you have page impressions, the score goes down. So far, I have 30-60 impressions per day, but zero click throughs since the campaign began.

The Google AdWords ad is so short, it's challenging to write effective copy. Here's what I have:

Make Video Work for You!
Quality video and sound production
for corporate, TV, Concerts, Events
www.mwhdvideo.com


I'm wondering if I made some major mistake with the ad copy. How might I make it more compelling to get a click-through?

 

[filmman]

I had the same problems; but if you can fine tune your ad you will get some results. The nice thing is that Google doesn't charge unless they click on your ad. I think this is how it works. I got cold feet myself. I did it for one month and now I'm waiting to see if I make any sales on what I advertised. I might resume after a month.

Your ad says, Make video work for you!

You should make it work for the customer!

Let me make video work for you!

I think you can improve your ad.

Also "quality" is not a good word to use. Everyone does quality work; it's boring. They don't want quality, they want sizzle.

Maybe you can get somebody in "writers" write your copy for you.

Good luck, and let us know how you managed to improve your key words.

 

[basspig]

From what I've been reading in Google's forums and documentation sites, it appears that each keyword needs to appear in the ad itself. But given the very short word limit, there's only enough room for about 1/20th of the keywords I am using with AdWords.

In my ad "you" IS the customer. The ad is supposed to be addressing the potential client directly. Or does it not appear that way?

If I were to add "Let me" to the ad and drop "quality", I think it would still fit within AdWords' max character limit.

Bottom line here is I think I'm selling a service considered a luxury, to a depressed market.

I think I need a lot more than a tiny Google ad. I need THIS guy:

 

[filmman]

You gave me an idea! If the Eskimos were manufacturing the refrigerators, Ralph's boat would be pointing toward them! And he'd be buying refrigerators from the Eskimos instead of trying to sell the refrigerators to them -- which everybody knows the mythical Ralph Harrison can if he wanted to!

But of course, now that global warming is wiping out all the polar bears and the Eskimos (how come no one tells us about what happens to the Eskimos? Hey, that's another Nobel Peace Prize waiting for someone!)

But back to Google ads, ok, I've learned something more. The keyword has to be part of the ad. Thanks for that bit of info.

Sounds like you won't be using Ad Words much longer? There must be a way for you to get to your customers; your website looks very professional. And I'm sure you do quality work, but how do you convince your customers that they you can make them a lot more money than they are making now?

I think you have to come up with winning copy. Take a look at the IKEA commercial -- yes, the one the lady with the crazy blue eyes knocks down her own mailbox and shrieks, "Honey, there's a sale at IKEA!"

Then she tears off on foot, "I'm going for more!" The husband and the kid look at her like she's lost her mind. The truck load of Swedish furniture is parked on their lawn.

When my wife and I drove by IKEA the same day the sale was on, there was a line of cars five miles long -- it was a major traffic jam in the middle of Burbank! It looked like twenty accidents were being cleared away. We didn't even dare get out of our cars, we just drove by.

 

[basspig]

I've got a coupon from Google for a month's worth of AdWords, so, by necessity of funding source, no, I don't think I'll be using AdWords much longer. That, of course, would change, if the ads were effective. But this isn't Burbank. This is a rural community in CT.

There are lots of small businesses, but many of them say that they don't need anymore customers, as they're fully booked (tradesmen, for example). Medical professionals have similar glut of ready clientele.

Frankly, I'm not feeling confident that video is really that indespensable anymore. Too many cheap cameras available nowadays make what we do perceived as "oh, Uncle Harry can do that for $50!" Twenty years ago, when a 'decent' video camera cost $50K, anyone who wanted broadcast quality video HAD to hire a pro because the early consumer cameras, though expensive, produced gawdawful images and everyone knew it. But today, a $350 DV camcorder looks "okay" to the average Joe on a 17" TV, so he thinks he can do his own wedding, TV spot, how-to video, etc. Then there's the whole "YouTube" attitude that pixellated blurry images are good enough.

18 years ago, I was in color prepress, and the kids with Mac computers gradually edged me out by underbidding until I was unable to remain profitable. I'm sensing that the video biz is about where desktop publishing/color prepress was in 1995. The Democratization of media, they call it...

I thought about that copy long and hard. I think your idea/change to the copy has merit. I may change it if Google allows me to do so, and see if it makes a difference. But the fact that keword score depends on the word being in the ad severely limits the range of keywords to just a couple, since the rest of the ad is filled with generic words that 'glue' the sentences together.

One of the problems with my portfolio is that I have not the rights to much of the video I shoot. So I can't post any of the really good concerts I produced or events that I worked as a subcontractor.

IKEA is nuts. I went to their NJ store once. They tried to open a store in New Rochelle, NY, but the residents didn't want a company that uses eminent domain to advance their footprint, so IKEA eventually came to CT. Haven't been to that store yet.

Global warming? Bring it on! It's cold up here and I'm freezing with the thermostate on 55°F!

 

[leepback]

Quality video and sound production
for corporate, TV, Concerts, Events

Also "quality" is not a good word to use. Everyone does quality work; it's boring. They don't want quality, they want sizzle.

The use of the word "quality" really irks me.
Is it 'excellent', 'good', 'average' or 'rubbish' quality?

In my book the word quality represents a measurable characteristic of some service or item.

When did it suddenly become the actual measurement and infer a higher end weighting?

I know this is widespread but it's darn crazy.

As for Google keywords, sorry I know nothing, but good luck.

 

[Chamber005]

I've got a coupon from Google for a month's worth of AdWords, so, by necessity of funding source, no, I don't think I'll be using AdWords much longer. That, of course, would change, if the ads were effective. But this isn't Burbank. This is a rural community in CT.

There are lots of small businesses, but many of them say that they don't need anymore customers, as they're fully booked (tradesmen, for example). Medical professionals have similar glut of ready clientele.

Frankly, I'm not feeling confident that video is really that indespensable anymore. Too many cheap cameras available nowadays make what we do perceived as "oh, Uncle Harry can do that for $50!" Twenty years ago, when a 'decent' video camera cost $50K, anyone who wanted broadcast quality video HAD to hire a pro because the early consumer cameras, though expensive, produced gawdawful images and everyone knew it. But today, a $350 DV camcorder looks "okay" to the average Joe on a 17" TV, so he thinks he can do his own wedding, TV spot, how-to video, etc. Then there's the whole "YouTube" attitude that pixellated blurry images are good enough.

18 years ago, I was in color prepress, and the kids with Mac computers gradually edged me out by underbidding until I was unable to remain profitable. I'm sensing that the video biz is about where desktop publishing/color prepress was in 1995. The Democratization of media, they call it...

I thought about that copy long and hard. I think your idea/change to the copy has merit. I may change it if Google allows me to do so, and see if it makes a difference. But the fact that keword score depends on the word being in the ad severely limits the range of keywords to just a couple, since the rest of the ad is filled with generic words that 'glue' the sentences together.

One of the problems with my portfolio is that I have not the rights to much of the video I shoot. So I can't post any of the really good concerts I produced or events that I worked as a subcontractor.

IKEA is nuts. I went to their NJ store once. They tried to open a store in New Rochelle, NY, but the residents didn't want a company that uses eminent domain to advance their footprint, so IKEA eventually came to CT. Haven't been to that store yet.

Global warming? Bring it on! It's cold up here and I'm freezing with the thermostate on 55°F!

Global warming is such a bad phrase. Global warming causes extremes at both ends, so the cold gets colder and that hot gets hotter. People should try to use "climate change" instead of global warming as people get confused...

But so long as I'm here, let's see what's the what.

To me, Google AdWords is probably THE best online marketing tool if you're trying to sell some thing or some service.

You're trying to sell a service, so Adwords destroys every single social networking site and search engine out there. You are DEFINATELY at the right place for online marketing.

So what's the problem? I think you've hit the nail on the head. Unless it's a large venue or a big business, videography work has to be getting harder and harder to come by with the decreasing cost of HD prosumer cams.

Does a wedding still hire a photographer? Probably. But are kids who are getting married these days as concerned about the big traditional wedding (church, white dress, 27 groomsmen, etc)? I think more and more people are having smallish weddings or just get togethers post-vows.

The service you're offering is a CONVENIENCE, not a NECESSITY. The guy who fixes your car, mends your ribs or grants you a loan is a necessity. The person who is making your sandwich for you? You can do that yourself. It might not taste quite as awesome, but "it'll do".

The ONLY thing I can think might help someone in this enviornment is if they had, say, a Red camera package. Or if they were able to develop and transfer their own S16mm film. Other than that, you're probably better off selling HD cameras than you are using them these days, right?

I'm not in the video production business, though, so I can't be sure. Just a laymen's perspective.

 

[basspig]

The service you're offering is a CONVENIENCE, not a NECESSITY. The guy who fixes your car, mends your ribs or grants you a loan is a necessity. The person who is making your sandwich for you? You can do that yourself. It might not taste quite as awesome, but "it'll do".

The ONLY thing I can think might help someone in this enviornment is if they had, say, a Red camera package. Or if they were able to develop and transfer their own S16mm film. Other than that, you're probably better off selling HD cameras than you are using them these days, right?

I'm not in the video production business, though, so I can't be sure. Just a laymen's perspective.

I agree with your first quoted paragraph. I don't know how to scare people into thinking that their world will end if they don't hire MY video services and not someone else's that costs less.

Ugh.. not another upgrade. I just moved up from SD to HD, thinking that being the first in the state with a Sony EX1 would get me the important gigs.. it didn't. People keep telling me "it's not about the camera!"

Selling cameras? That's one of the most competitive businesses, short of selling PCs. And it takes a huge dollar investment to get started.

I started my videography business in 2003, bootstrapping and always with an eye to upgrading and providing better product, based on the latest in technology. I started out with a Sony VX2000 and did four years of volunteer videography for local groups before I got my first hire for pay. To this day, my equipment costs continue to exceed gross sales, as I try to stay on top. But you know what? I'm finding that it's the 'fortunate' videographer who happens to have 'old school' clientele that have the budget and belief that they need video production services. Around here, the larger companies a step up from mom & pop shops have their own in-house media production facilities.

I'm coming to the realization that service is dead. Content is king. But becoming a content producer is not easy either. I was exploring the idea of shooting a short movie, since my stock footage venture isn't producing much income either. Times like these make me really wish that I was passionate about something else, like medicine or law, or stock speculation. But my ancestors were artists and I continue along that line. I've had other professions, none of which I did at all well in. Cinematography just 'fits' with my skills and passions, like no other work.

 

[Chamber005]

I agree with your first quoted paragraph. I don't know how to scare people into thinking that their world will end if they don't hire MY video services and not someone else's that costs less.

Ugh.. not another upgrade. I just moved up from SD to HD, thinking that being the first in the state with a Sony EX1 would get me the important gigs.. it didn't. People keep telling me "it's not about the camera!"

Selling cameras? That's one of the most competitive businesses, short of selling PCs. And it takes a huge dollar investment to get started.

I started my videography business in 2003, bootstrapping and always with an eye to upgrading and providing better product, based on the latest in technology. I started out with a Sony VX2000 and did four years of volunteer videography for local groups before I got my first hire for pay. To this day, my equipment costs continue to exceed gross sales, as I try to stay on top. But you know what? I'm finding that it's the 'fortunate' videographer who happens to have 'old school' clientele that have the budget and belief that they need video production services. Around here, the larger companies a step up from mom & pop shops have their own in-house media production facilities.

I'm coming to the realization that service is dead. Content is king. But becoming a content producer is not easy either. I was exploring the idea of shooting a short movie, since my stock footage venture isn't producing much income either. Times like these make me really wish that I was passionate about something else, like medicine or law, or stock speculation. But my ancestors were artists and I continue along that line. I've had other professions, none of which I did at all well in. Cinematography just 'fits' with my skills and passions, like no other work.

See, to me, I can't imagine using anything I do creatively for serviceable commercial ventures. Like, I write, but I would literally want to rip my eyeballs out if I was a journalist or columnist. My insides turn when I think about adapting what it is I do to some kind of structured corporate format. That's just me...

BUT since you're now thinking about content and are CONSIDERING doing a short film of your own (and everyone here will, I'm sure, say I should be strung up and stoned to death), why not find a good director and a good script and act as cinematographer and producer (as you'd be bringing your gear on for free) on a feature?

The EX1 is completely acceptable for long film format. You were planning on taking the time to do EVERYTHING on a SHORT film. Why not do one thing on a feature film and ask for a huge chunk of the profits?

Can you imagine the influx of great material? You have all the power because you have the equipment and the expertise. Put out a call to scriptwriters. Say that you're producing a NO BUDGET feature and need NO BUDGET scripts to film. After you've got your script, find a director interested in shooting a NO BUDGET script (equipment and skillset provided), and go to it!

If you have equipment and are getting the script, director (and probably the talent) for free, you can shoot a feature on 3K. Once you have the feature all you have to do is then make a kick ass trailer and sell, sell, sell via social networking sites and local vendors, conventions, etc.

Obviously if you can land some martial arts or free jumping folks and a couple girls willing to take their tops off, that might help you getting foreign distribution. A make-up artist who can do some wicked effects would obviously help too. But people are content STARVED. Especially overseas. A million channels and nothing like what YOU can create is on, because you're the only one who can create it.

 

[basspig]

Hiring a director and script writer sounds like a good idea. However, asking for a NO BUDGET script is asking for failure. A no-budget script is worth just that--zero. I'd wager one would have a better chance of winning the lottery than finding a GOOD 'no budget' script.

Have you seen some of these no budget flicks on YouTube and Vimeo? 98% of them are garbage and a waste of time to even watch. I want to produce something people will actually find entertaining and engaging. Not nudity thrown in just to appeal to the gutteral instincts. I've done a porn-esque production already and it was dimly looked upon by many, with only a few who thought it was 'cool'.

I believe it is far simpler to write and caste and direct a short 10-30-minute feature, than a 2-hour major motion picture. My strategy is to find good character actors and do a story that is weighted toward ideas rather than action. More 'Twilight Zone/Outer Limits/Agatha Christie" in scope and feel. If that goes well, and I get the hang of doing that kind of cinematography, then I can feel more confident (and anyone that chooses to work with me will too) that I can handle the bigger project.

I'm perfectly satisfied with shooting with the EX1/3 cameras and frankly, I like the results when projected on a large screen. I have the tools (well maybe I would like to add some nice specialty lights for creating dramatic scene illumination) for the most part and just need to work on a story concept. Even if I write an outline, a GOOD script writer might be able to bring it to life.

I have been writing 4 novels, one I started in 1985, another in 1992 and another two in 1997. All three of them go way beyond the scope of a small budget. One is a space sci-fi that takes place hundreds of years in the future, another is a medieval period story with time travel to the present or near future, and the most complex story is a story of one man's revenge against the planet and is written in three acts. The story I wrote in 1985 was about surviving atomic war. They're all too complex to do on a micro budget. What I need to do is write a concept similar to Jim Henson's experiment called THE CUBE.

 

[Chamber005]

IMO writer set against writer, the no budget script is going to be as good as the high cost one. The difference is, primarily, the guy with the high cost one knows someone who knows someone who can sell it for him/her. Even unlike novels, pretty much anything graphic (be it comic book, movie or television) is being written by someone who got an in and is now being paid to write scripts. And a lot of times those "ins" were not based on the merit of their writing.

There are exceptions, obviously in a lot of writer/director instances. But just like acting, script writing has a lot more to do with who you know than actual writing capabilities. With the exception of the writer/director, most produced scripts are penned by 4 or 5 different individuals, most of them ghost writing. After that it's then re-written and re-constructed by the director/producers.

You're saying you think you'd get garbage, but what's the harm in giving it a go? Most screenwriters would jump at the chance to have one of their scripts produced. And I don't think a well-paid screenwriter and a non-paid screenwriter are going to be too different assuming both are spending the same amount of time actually writing.

This whole discussion was about money. Short films are one of the worst monetary investments I can imagine. Sure they'll get you some experience (if you need experience as a cinematographer, then try to get on someone else's set and help them out), and MAYBE if you have ridiculous homegrown special effects and a great story you MIGHT get your short made into a feature -- but that's not even what you're looking to do. You're talking about making money using your camera, equipment and expertise.

If you want to make money, get a bunch of people to give you stuff at little to no cost, put in the effort, use what assets you have, and then sell what you made at a profit. That's cash-flow 101.

If the idea of making a film scares you, then just tell yourself that you're simply making three short films that all concern the same characters and plot line.

Writers who writer and actors who act are astonishingly similar to one another regardless of pay grade. I've seen some of the best performances in my life in a community theatre in the suburbs. I once read some Xfiles fanfiction that was as good as any of the series' novels printed.

The key is to find something that costs nothing to produce. Just say you're looking for a script that uses, say, three interior locations, no externals that would require lots of extras, no places of commerce. Just get rid of everything that would cost anything. That's why so many indie films take place at a cabin or in the woods -- no commerce, no extras.

Heck, I bet you could easily find a small town with a small town mayor who would be happy to let you shoot in their town for next to no cost. See if they have a community theatre, etc -- or better yet, have the director you bring on do some of this leg work for you!

All I'm saying is, dollar for dollar, you can sell something that's 70 minutes long whereas something that's 20-30 minutes long gets you "experience".

And the funny thing about a great script is that it can always be downsized. If the characters and their motivations are clear, all the enviornmental stuff can be stripped away and applied to a zero budget picture. It might make the script different (Blade Runner would certainly be a different film if it were shot in the mountains somewhere), but if the story is important enough it can be told on a scale both large or small.

Plot devices, on the other hand, are something "writers" created to make uninteresting things more interesting. "Okay, okay, but what if they were in love, see, what if they were in love...BUT IN SPACE!!!" Yeah.

 

[basspig]

I tend to be skeptical about the value of unpaid script writers, although there are rare exceptions (emerging undiscovered talents) to the status quo of terrible amateur writers and college kids who think that they can write a movie script and end up writing some college dorm 'horror' plot that is predictable and boring. The odds are pretty slim and the stories may not fall within the range of ideas that I'd like to express. The world doesn't need another sexy/slasher movie, etc. True about the 'not what you know but whom you know' bit though. But in general, real talent tends to be discovered and compensated and mediocre tends to remain relegated to the low budget/free tier. What's the harm? Time is consumed. I suppose it's not so bad to read a few scripts that were mailed in and sift through a lot of junk in search of a few gems, but I think there's a lot of shaff before one finds a grain of wheat.

You do make a good argument for making a full-length movie on the first go. It's no surprise that short 20-minute features will not make money, as that's not the format of movie entertainment. People need to be out of their world for 90 or more minutes to feel they got their money's worth.

I was having a discussion with three friends of mine who were trying to brainstorm some ideas for helping me with a major crisis I'm going through with my home and local authorities at the moment. They were arguing that I should not waste any time writing scripts, novels or shooting movies, because the "Blair Witch" successes are like winning the lottery and too few and far between. They were trying to talk me back into a 'productive' job, servicing radio facilities again, which is what I was doing from '97 till '09 for my main income. But I see things differently. Cinematography is my passion. I love seeing the world through the lens, framing shots to change context and mood... and I think success is not a lottery so much as it is putting your best out there and gaining recognition on the merit of your production.

Yes, a story that is mostly interior shots, but with enough different perspectives and places to make the viewer feel as if they've been 'around' and through a substantial journey of the mind by the time the credits roll. Avoiding expensive mechanicals, fancy CG animations and stunts, returning to a more basic and wholesome story line where ideas are the main attractor. That's my intent for my story idea. I already have an old style New England inn owner who has once invited me to use their inn as a filming location. Now whether I can use it at no cost is another matter to be learned..

There are a few small towns up north, and I know one fellow who runs the Kent Film Festival who might be able to introduce me to some folks, but he has yet to follow up on offers to have a meeting about any of this stuff.

Time and place matters... come to think of it, time travel has always been a fascinating subject. The plot woven around this concept, with a mysterious opening, developing affinity for the main characters, tension building, and finally resolution, but perhaps with a double entendre ending, may be just the ticket. But writing something sophisticated that can be shot in limited locations can be much harder than it looks..

 

[deathwinger]

My suggestions to the OP:

1) Do some courses in effective business and marketing so you'll know how to run operations effectively with what you have and learn to sell your advantages with a more tactical resonance.

2) Do some courses in film theory. All I am getting here is that you have production experience. However, learning the dynamics of sound and visual will increase your ability to make a piece that captivates an audiences even greater. If you check it out, some of the successful video and film productions have individuals with a degree or familiar background in psychology.

Best of luck my man. And anyone telling you its all about the equipment usually are a bunch of poor farts because they waste their money on the equipment and save nothing for advertising and exposure of oneself or their business.

Ignore these people, these are workers, not businessmen.

 

[basspig]

Back in 1980, when I was still working as a troubleshooter/electronic tech, I went to school nights, taking Business major as a way out of the low-wage 'rat race'. It didn't work out though. My job suffered and I was too sleepy to commute safely to/from work, which was 2hrs drive each way. I had to choose between school and work. Since I had bills to pay, and school tuition wouldn't pay itself with no job, I had to choose the job over school. So went my ambition to be a high-paid executive. Later on, I realized I wasn't cut out for being a business exec anyway. I'm more of an artist type.

Now that I'm officially broke and about to go into debt to save my home from condemnation by the town over an unsafe electrical hookup, and also due to the fact that there are no local film schools or universities offering film classes, I have to forego that for now. My technical skills, particularly with audio recording, are top-notch. Nobody, but nobody's got anything on me in that department! I've been doing sound recordings for forty years, mostly concert bands and jazz, and I understand the physics of sound and can adapt my knowledge to any type of recording situation or job. That said, there IS something to say for going to school because you MEET people that have similar interests. Had I gone to school (had I had a rich upbringing that could afford to send me to school), I could have majored in some aspect of film and then when I graduated, I'd know several related field majors and we could all start a film company together. There's a LOT to be said for alumni connections. But that's the stuff of dreams for rich white kids. I grew up in one of the poorest families and we had nothing, barely clothes on our backs and hardly enough to eat. We were the case of bad circumstances. I went to work when I turned 18 and have been working ever since. Now I'm struggling to realize my dream. The faltering income creates big problems in a nation where property cannot be owned by any individual though.

Equipment.. one does need a certain minimum. But it's been proven by Blair Witch Project that you don't even need a decent consumer camcorder to make millions. You just need an audience of well off morons. My criteria is that if it looks good on a 12' screen while sitting 8' from the screen, then that's good enough for me.

 

[basspig]

AdWords has reduced the score on most of my keywords now, due to zero clicks. So now the impression rate is going downhill fast. This isn't working. Nothing seems to be working in this economy!

 

[basspig]

Down to just 3 impressions today, and still zero clicks. This seems like a good indicator of the economy--when videographers can't even get someone to click on their advert, that means the market has no interest whatsoever in videography services.

 

[filmman]

bass, just because they click through it doesn't mean they buy -- right?

I had two ads running. One ad I ran in the US only for a book which I knew would only be bought by US readers. So I limited the number of hours from 8AM to 10PM.

I had a few clicks on it. And the money being spent on Google ads was very low, like $5 per day.

Then there was a second ad for a DVD, THE RED QUEEN. I ran this ad internationally and all day. There were a lot of click throughs but no sales whatsoever. Nevertheless, I used all my $100 free trial money on this ad.

That's why I'm waiting for more info to see how is it that some people are "making millions" on Google.

 

[basspig]

True, but like the lottery, you don't win if you don't play. So if they don't click through, it means they didn't see my web site, which means they are not even remotely interested in videography.

I'm being careful to limit my ads to the geographic region that I can service, too. But you know what? 90% of my traffic comes from eastern block countries, and India, China, France, Netherlands, but I'm lucky if I get one hit a week from within my state. I avg about 4 hits a day on my site, not from Google click throughs, which are obviously zero.

 

[chromeboy007]

Bass,

Sometimes I feel the same way you do - that people can buy their own camera and spend maybe $1200 on a Mac and they can make their own videos. No need for my service.

Then I realized something. The truth is that most people out their have no clue about how to do any of this. A client of mine, a marketing agent, told me that people still regard video making as 'magical'. While it's true that technology has democratize video production, SKILLS have not caught up to it. People can buy cameras and computers but they cannot buy skills, even with free youtube tutorials they still have to sit there and learn it.

To be specific, editing and DVD authoring are two areas that normal people don't know how to do. I started learning After Effects recently and absolutely plan on exploiting the 'market gap' there and use it to excel my business.

 

[chromeboy007]

And if I were you I wouldn't count on Adwords or any paid advertising on google.

I now try my best to attend 3 networking sessions (usually free seminars and such) per week which should equate to 8 new contacts. I don't know if this will work but I'm sure it will be more effective than getting pageviews from folks in India and France.