Scott F
Pug Life
oh god, that's so two days ago. We're talking about NEW viral videos here.
Going viral
- Thread starter Jawa Ex Machina
- Start date
j
Veteran
Gary said:
> They make viral-like videos, but how many of them go viral? What's your definition? How many views?
They key to something going "Viral" is if it gets past distribution "nodes". See here:
http://www.physorg.com/news168775247.html
As for the key to viral success, it's quantity and refinement:
http://www.imediaconnection.com/content/27453.asp
This is a great thread, it should possibly be a sticky in the post production section...
> They make viral-like videos, but how many of them go viral? What's your definition? How many views?
They key to something going "Viral" is if it gets past distribution "nodes". See here:
http://www.physorg.com/news168775247.html
As for the key to viral success, it's quantity and refinement:
http://www.imediaconnection.com/content/27453.asp
This is a great thread, it should possibly be a sticky in the post production section...
Luis Caffesse
Admin
Yes, great find there, J. On the flipside, let's look at another campaign that's still going on, but didn't do anything virally:
Nationwide Insurance
And their YouTube channel, of which the most views is just over 115k from one single ad posted almost a year ago:
Nationwide YouTube Account
Nationwide Insurance
And their YouTube channel, of which the most views is just over 115k from one single ad posted almost a year ago:
Nationwide YouTube Account
Last edited:
Scott F
Pug Life
Oh wow, I wish all those words and phrases would go bye-bye. Interesting article. In what year did pwn make the list?
Maybe this small college in Sault Ste. Marie, Michigan is making an impact. I hadn't heard the term "family values" since 1995. (Aside from that horrible, horrible musical abomination featuring Korn and Limp Bizzcutt)
Jawa Ex Machina
Veteran
Man I just hate stuff like that.
Language is a living thing. Once it stops evolving, it dies. New words and frases have always and constantly enriched the spoken languages.
It's just the way it is.
You mean "phrases". Tee hee.
Chris Light
Veteran
Jawa, i sort of agree. what i don't like is the almost unrecognizable shorthand/acronyms that litter my text message inbox.
and sadly, that was my 2000th post. FFFFFFUUUUUUUUUUUU!!!!!!
Scott F
Pug Life
Jawa Ex Machina
Veteran
Oh teh noes! I got Kholi pwned. Epic fail. Feel like such a noob.
Haha, just payback for when you corrected my forum post. Eye for an eye.
Good thread, though. Glad to see other people are considering the benefits of viral advertising for their material/product. Although it's nothing new, I'd like to see a real solid success story from a board member in regards to getting their feature film advertising to go viral.
Mattykins
Cute Member
Well, I think there is a huge difference between viral marketing and viral videos.
Kholi, your video had IGN backing, pre-awareness, and is something people generally wanted to see. Look at the trailer for Half-life online (also fan made), of course it went big. Same with the Halo shorts. I wouldn't call that a viral video. Because, it really isn't. Now, it's spread - presumably, was organic in nature. Showing up on a series of distribution channels. That is a viral spread, kinda. I'd say that's just a popular video...viral and popular aren't the same.
Someone mentioned Cloverfield. You can count Halo 3 and Audi (or BMW?) in there as well. Those are viral marketing campaigns. They rely on organic spread of information and organic interaction by users. Think Lost here. A viral campaign, in my mind - and at least at one of the major studios, is to create something that has to be actively investigated and interacted with. It is a campaign to get people involved and interested. This was the same with Inception. Bits of information everywhere (all produced by marketing people) that all lead to one big reveal. Which isn't at all what a viral video is.
Your typical "viral" video (which I think is inappropriately named) is something that is simply shareable, and shareable to an extent that becomes exponential. And is also a video that becomes engrained in culture. I think cat videos might even be an exception here. They've become memes derived from 4chan. (Most of your internet memes actually derive from 4chan believe it or not). And at this point might just be a popular fad, with the exception of keyboard cat. A true viral video is unpredictable. Double Rainbow guy, Chocolate Rain...etc. It's something that people enjoyed so much that they wanted to share with their social network. Something that eventually became engrained in culture as well. Last time I saw a double rainbow, my friend and I broke out into the double rainbow song, and at least seven other people in the parking lot joined in. It was kinda awesome. Ben and Jerry's also integrated a double rainbow into their website and mimicked the video. That is a viral video. Something that people know and love and share. I think both videos went "viral"
Which is why I think it is impossible for someone to design a true viral video. I think you can design a popular video that a lot of people watch and then forget about. I don't think you can manufacture a viral video.
Kholi, your video had IGN backing, pre-awareness, and is something people generally wanted to see. Look at the trailer for Half-life online (also fan made), of course it went big. Same with the Halo shorts. I wouldn't call that a viral video. Because, it really isn't. Now, it's spread - presumably, was organic in nature. Showing up on a series of distribution channels. That is a viral spread, kinda. I'd say that's just a popular video...viral and popular aren't the same.
Someone mentioned Cloverfield. You can count Halo 3 and Audi (or BMW?) in there as well. Those are viral marketing campaigns. They rely on organic spread of information and organic interaction by users. Think Lost here. A viral campaign, in my mind - and at least at one of the major studios, is to create something that has to be actively investigated and interacted with. It is a campaign to get people involved and interested. This was the same with Inception. Bits of information everywhere (all produced by marketing people) that all lead to one big reveal. Which isn't at all what a viral video is.
Your typical "viral" video (which I think is inappropriately named) is something that is simply shareable, and shareable to an extent that becomes exponential. And is also a video that becomes engrained in culture. I think cat videos might even be an exception here. They've become memes derived from 4chan. (Most of your internet memes actually derive from 4chan believe it or not). And at this point might just be a popular fad, with the exception of keyboard cat. A true viral video is unpredictable. Double Rainbow guy, Chocolate Rain...etc. It's something that people enjoyed so much that they wanted to share with their social network. Something that eventually became engrained in culture as well. Last time I saw a double rainbow, my friend and I broke out into the double rainbow song, and at least seven other people in the parking lot joined in. It was kinda awesome. Ben and Jerry's also integrated a double rainbow into their website and mimicked the video. That is a viral video. Something that people know and love and share. I think both videos went "viral"
Which is why I think it is impossible for someone to design a true viral video. I think you can design a popular video that a lot of people watch and then forget about. I don't think you can manufacture a viral video.
Guess everyone has a different definition of what a viral video is:
http://www.google.com/search?hl=en&...o&sa=X&ei=q-0oTaeWMYaasAPzk-T2Bg&ved=0CBkQkAE
Most of the most popular viral videos, at some point, hit a larger news/blog source that multiplies the views several times.
Keep it comin.
http://www.google.com/search?hl=en&...o&sa=X&ei=q-0oTaeWMYaasAPzk-T2Bg&ved=0CBkQkAE
That's the one I subscribe to, personally. It's interesting to see what other people interpret them as, though.
Most of the most popular viral videos, at some point, hit a larger news/blog source that multiplies the views several times.
Keep it comin.
Right. Viral seems like the method, popularity seems to be the end result.
To me, anyway, viral's the act of spreading... like a virus. The end result is a community that is now infected or, in our world, aware of. A popular node, icon, idea, product.
But, I guess there's no one way to skin a zombie, so it's all applicable.
I do, however, completely believe you can manufacture a viral success and repeat it, without someone else's IP (that includes music, quotes, etc)