I don't see it this way. Because how would consumers even know you exist? The average consumer doesn't go in "looking for" an indie movie, they go looking for something "interesting". The internet revolution, in my opinion, will destroy indies with movies sub $3M and may hurt many that are under $10M.
I look at like this, say I go to Amazon.com and I want to buy some vitamins. I'm going to buy based on rating, most sold, etc. I'm not going to look for the "new vitamin". The Internet lets users dictate what's good and bad, which can be good. But investors don't want to wait until 100 people watch the movie and give it a good rating and then it still takes 10 years for you to recoup the money. They want the money in a "reasonable time", i.e. 2 to 4 years.
Imagine by your scenario that to get back money on a $5M movie it would take 25 Million people to watch the movie at $.20. That's roughly 6% of the American population. I can't think of any indies who have gone self-distribution that have sold more than 5K units. In fact, I know a guy who sold 75K CDs out of his car and it took him 12 months to do it. And even that number is no where close to 25 Million people. Youtube doesn't even get hits like that now.
Internet distribution IMO will really hurt indies in the long and short run for anyone who can't raise at least $20M. It'll only help those who already are established, or for some reason find a way to go uber-viral. And even then remember people are "paying" for it. Would anything go viral if people had to pay to watch?
$1 Million Film via Internet needs 5 Million Viewers
$500K Film needs 2.5 M Viewers
$100K Film needs 500K Viewers
Most Viral Videos Based on MSNBC
Star Wars Kid (900 million)
Numa Numa (700 million)
One night in Paris (400 million) [Paris Hilton Video]
Kylie Minogue: Agent Provocateur (360 million)
Exploding whale (350 million)
But remember most of these are clips and p0rn, LOL not 90 minutes of somebody's time.
It levels the playing field for indies who want to self distribute / advertise.
This is just for Netflix, your not taking into account dvd sales through retailers. It's better for everyone, studios and indies. Would you rather make 99 cents on a dvd sold to netflix that gets seen 1,000 times or 20 cents on each order (1,000) through netflix?
If your trying to recoup 100% of your budget back through netflix rentals as your only outlet you need to get out of the business and hang it up today.
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