Jim Feeley
Veteran
I work for a non profit organization that has asked me to film kids in a shopping mall during Christmas because they are doing a documentary film on a guy being santa clause who happens to have special needs.
So if you get permission from the mall, work out liability insurance (which they may insist on if you're working around mall visitors, esp kids), and all that...
I'm thinking lots of parents might hesitate to sign a release just to have their kids see Santa. As in: recording all this the right way may end up limiting the number of kids Santa gets to greet.
So maybe an idea that would work would be to line up some kids ahead of time (say, a kindergarten or Sunday School class that you have a connection to) and coordinate with them ahead of time to visit Santa. You'd still need releases, but you'd have time to make a case about how the recordings will be used and parents would have time to opt in, and you'd have a solid list of kids you could record.
Then let the mall know that you only want to record for a one-hour period when the kids from that pre-cleared group shows up. There would still be permision and probably insurance issues (the nonprofit might be able to get the mall covered under their event liability insurance), but the whole exposure time would be limited, you wouldn't have as many upset parents, and you could probably get nice and close to the kids & Santa and get some great stuff with minimal hassle. Then as soon as your group of kids is done, break down and leave.
It's the sort of compromise, plan b (and c and d and...) that's common in production.
Just an idea but if the mall balks, you could come back with something simpler and shorter that might make them say OK...
