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ETTR should not be confused with blowing your highlights - which is a direct route to the video look!
S
Regarding the accidentally hitting of buttons: the FS700 has a lock feature, but it's called 'HOLD' and it's a dedicated switch on the left side by the middle 'ring' in the body, close to where a base plate would be.
Ah, great too know. There is a definite disadvantage to rushing into production with a camera you are not familiar with. To be honest I always work with an AC and all too often let them figure it out- even if I own the thing. Thanks for the tip!
Hey Sam, I just recently learned of the acronym ETTR and it did kinda blow my mind. I think we should simply say, "Don't blow your highlights!" and deliver as fat a 'negative' as you can- to be manipulated in post. Having said that I do feel Arri has really tuned the Alexa to underexpose to provide that unique roll off into the highlights.
how could you use the recorder for focus pulling? there is a good enough lag, or so i feel, to use it
Oddly enough, the lag from 4KtoHD or RAW is significantly less than with the camera's 8 bit output - as in, virtually non-existent. At least, that's my experience. I've been using the O7Q for a while now, as a recorder - but last week I used it for the first time purely as a monitor for an AVCHD project and, wow, the lag was really noticeable.
Karl, I found your piece quite inspiring. I am an aspiring indy filmmaker. I was a little confused by your workflow, however. I was under the impression that Adobe couldn't work with .DNG files. (Apparently coming in a month or so with Premiere CC). So you use AE? Could you say a little about the workflow? (Or write a blog and direct us to it?) Thanks.
But: The Alexa is still another thing at least for me. There's a lot of mojo inside, what's totally different from the Sony cameras.
The Alexa's are able to read out two 14bit pictures at the same time from the sensor. 1 without any gain (for the smooth highlights), one typically elevated for the shadows and medium range of the picture. The two outputs are somehow put into 1 16bit picture before being recorded.