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Joshua Provost said:Reflectors alone can make a world of difference. You can even experiment with white vs. silver vs. gold reflectors and different sizes to get different looks. You can also use large silks and even flags to diffuse and cut light you don't want. So, there's a lot you can do outside without lights.
The major problem I have had with exteriors is clouds. With no clouds, the light is very harsh. When there is cloud cover, it can change in density constantly and the light can fluctuate a number of stops. It can be tough to match shots later when editing. The best situation is a cloudless day, and using a big silk to take the harsh edge off the light.