Zak Forsman
Major Contributor
i can safely say that none of the filmmakers you mentioned had anything to do with their trailers. it doesn't work that way.
kubrick made great trailers. the cohen brothers make great trailers. as does lynch. the best trailers involve a great peice of music, NO corny voiceover announcer, and a simple, straight forward visual scheme taken from the action in the film.
also...do not belabor your viewers' patience with every stupid minutiae of your storyline.
create interest...leave them wanting more