DVX100a For Commercials?

Re: DVX100a For Commercials?

Hey Sluggo, Thanks for sharing your story. That Nike spot is definitely an historical TV commercial.

FWIW, I do shoot some local spots with my DVX100A. However, there are some Producers who are snobbish about a 'big' camera and 'big' lens.

Yeah, tell the 'technicians' to have a Coke and a smile.

Tell that to a 'producer' and it'll be the last time you work for them.

Your clios, etc. will keep you employed beyond one pissed-off producer. I, however, am not in a situation to be so brazen and most here aren't either.
 
Re: DVX100a For Commercials?

[quote author=kdrums link=board=Events;num=1085853820;start=0#0 date=05/29/04 at 11:03:39]A few people I have talked to at a local station seem to think that the DVX100 is not (broadcast quality) and don't feel that it would be good enough to air. [/quote]

The issue isn't broadcast quality. As a former BetaSP shooter, I can hardly stand to look at the stuff nowdays. Using DVCAM and capturing uncompressed through SDI in a 10bit environment looks way better than BetaSP ever did... even on a 600 Sony. How the hell did I overlook all that analog noise for so many years?

The real issue is that the DV format is not "broadcast safe". You can however, make it that way. First, use a real camera like the DVX-100A. Second, make sure the whites never exceed 100 IRE. Make sure the blacks aren't crushed. Ride the iris properly when shooting, and fix any other issues in post... use the gamma filter, not the Brightness/Contrast filters.

I've aired 100A footage. I used to bump it so they wouldn't know, now I don't bother...
 
Re: DVX100a For Commercials?

[quote author=Terry_Lasater link=board=Events;num=1085853820;start=15#20 date=05/30/04 at 18:03:06]Yeah, tell the 'technicians' to have a Coke and a smile.
[/quote]

Aw, DAMN, now we're going back.

"It's 5:00 . . . "

"Yeah.  And it's Friday."


(OK, gotta say it . . . )

THANKS, MEAN JOE!
 
You must log in or register to reply here.
Back
Top