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My brother and I were thinking of entering this. We usually procrastinate these kind of contests until we don't have enough time to enter, but $5,000,000 is a pretty big motivator, so we'll see.
 
I have a feeling TONS of people are going to enter this. Like you said, $5,000,000 is a lot of zeroes.

Odds of winning may be slim, but it's slightly better than buying a lottery ticket. ;-)
 
First off...there is no $5,000,000 prize. There is a possible $1,000,000 if (big if) the commercial is one of the 6 chosen to air during Super Bowl and (big and) it is voted in the top 3 Super Bowl commercials via USA Today. Come on, guys...read the contest info.

Secondly, regardless of the prize, not just any Tom, Dick or Blaine can produce and realize an advertisement that is production value-worthy & concept-worthy of the Super Bowl spot. How many people could? 10,000? 15,000? Either way, I don't see anything remotely similar between 1 in 10,000 and the 1 in 22,957,480 it would take to win the lottery. Also remember, any Dumb, Dick or Hairy can enter the lotto...
 
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