Ted Spencer
Veteran
Yes scoring is key and songs are expensive. But almost all good movies get scored, and many license songs. I've worked on the scoring of numerous low budget films (by Hollywood standards, which means, 2-5 million in these cases), and most of them had licensed songs. I recall a licensing figure of $25K for one particular song that was not a huge hit (I forget what the title was). If you want to license a big hit song, the numbers could get much larger.
Interestingly, the most expensive place (fee-wise) to put a song is in the end credits, even though 3/4 of the audience is out the door before it hits the first chorus. It's because it's the only thing going on at that time (aside from the crawl).
On the other hand, you could probably get an unknown artist or band to license the use of a song for free, just for the exposure. I'm not sure what the upfront money might have been, but then-unknown Lisa Loeb's "Stay", featured in "Reality Bites" became a massive hit due to that publicity. It was number one on the Billboard charts for months - one of the longest times ever. She didn't manage to sustain much of a career after that, but so goes the ultra-fickle word of pop music...
Interestingly, the most expensive place (fee-wise) to put a song is in the end credits, even though 3/4 of the audience is out the door before it hits the first chorus. It's because it's the only thing going on at that time (aside from the crawl).
On the other hand, you could probably get an unknown artist or band to license the use of a song for free, just for the exposure. I'm not sure what the upfront money might have been, but then-unknown Lisa Loeb's "Stay", featured in "Reality Bites" became a massive hit due to that publicity. It was number one on the Billboard charts for months - one of the longest times ever. She didn't manage to sustain much of a career after that, but so goes the ultra-fickle word of pop music...