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With video, "quality of image" depends on what you're shooting. If I was shooting a static scene with only subtle camera or subject movements, I'd use 4K video mode to capture the finest moire-free detail, and downscale it to 1080p in post. But with panning or fast action, I'd be more concerned with motion picture quality than with static image quality. In that case I'd shoot directly in a 1080p mode with the maximum available bitrate.if you were to use the gh4 for a 1080 finish, would you shoot 1080 native, or 4K and "down-convert" to 1080? With quality of image being the main factor - as opposed to budget ….
Yes, that's exactly what I'm talking about. Macroblock artifacts are endemic to H.264 compression, but to what degree they're noticeable depends on the level of detail and motion blur you're dealing with, and also on how much grading latitude you need in post.For maximum image quality, it makes the most sense to always shoot in 4K 100Mbps unless there are visible macroblock/compression artifacts and/or rolling shutter issues.
Did you follow my example about tone value "1019"? There is no way to represent that tone using 8-bit quantization.