chocokiss soft drink commercial(A)

Pokri

Pokri

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chocokiss soft drink commercial

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directed by me
 
depth, composition, color variation

depth, composition, color variation

Funny video. From a technical aspect there could be improvements, so I will attempt to provide a brief summary of what I feel could be improved on most.

First, create depth. If you really have your heart set on a wall in the background, then do something creative with that wall. Pink is a good choice if your sensors and compression method can handle it. This pink, compared to the skin tone and clothing choices, seemed off to me. Just a personal opinion. With that being said, you should fully invest in an angle strategy, ie direct, side-to-side, always shaky, always locked down. The consistency will make a lot of difference.

Second, create light variations on faces. Always light according to subjects' skin tones, in this case a strong clean light which you can 'bump' or generally manipulate in post production. Use a bounce, either held or on a c-stand to fill the faces with the direct light. Backlight. If you want the subject completely up against a wall try and light faces/bodies and wall differently. Gradient on the wall goes a long way unless you're attempting to make the wall an abyss (white cyc, black, etc) which you aren't. Embrace the wall like you would a subject, since there are only the three in this video. Remember the mark of a professional is full control of lighting, and I felt this video lacked the control and correct placement. Again, just my opinion.

Third, define a shutter speed and frame rate for either a corporate/tv or cinematic look. Generally digital video can run at 24p in either a 2:3 pulldown setting or native, shutter speed being 1/48 or thereabouts. If you're planning on changing speed, compensate. 48 or, more easily, 60p native would provide you with at least a 50% slow-down while maintaining a full, non-strobed image. Though I saw this online, through the party's own codec, I'm inclined to believe the 'shuttery' look is from an initial frame rate/shutter choice. So keep that in mind.

Fourth, be edit-conscious in production. If someone has an epiphany, know how that close angle will cut, in other words know the shot prior to and following, and also in the piece as a whole. If it is, say, handheld and close, and the rest of the shots are wide and locked down, it's going to look odd. The very first shot could use better composition, unless it was intentional, though I cannot think a reason for such a decision. This goes for the whole piece. The fades were an interesting choice, though I think a more professional approach would be cuts to a variety of angles, or even better, you could keep the same shot locked down and have the subjects be jump-cutting to various positions. This works well in commercial video. Especially if you are focusing on the wall, which I was - if the wall stays in the same position and the subjects move it could be an interesting effect. Just a suggestion.

Lastly, and this is more of a shot in the dark considering the internet's compression, but be audio conscious. If you're going to use a song as the main source of audio, use a PCM as opposed to its more compressed cousin the MP3. I thought the song was quirky and a good fit, though the lyrics were somewhat irrelevant (I understand that's secondary).

Thanks for sharing, I laughed when I watched this!
 
thanks for the suggestions...
:)
next time I am going to come up with better one with all ur suggestion in my mind :)
 
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