At this moment, 4K TV's from the "major manufacturers" are in the upscale category. A sub-$1,000 4K/UHD camcorder take that market down into the "middle class". A year ago, a similar product - Sony AX-100 - was priced at about $2,000, so this is a major value improvement. And Sony just announced AX-33 for the $999 MSRP as well.In order to sell more TV's they have to put UHD cameras in the hands of the consumers. ...
Furthermore, the 4K camcorders are fully functional as stills cameras, both off full stills and 4K screen grabs, which makes Canon's new three point-and-shoots a dubious proposition at best.
Really, to match the market niches, there's a need for something in the GH4 performance tier at $1,500 and in a camcorder form.