Canon 5Dmark 3... Canon is listening

Danielvilliers

Danielvilliers

Veteran
I did not see any report form this interview which is very special with the Canon USA manager. It gives a good insight about what they felt about the DSLR revolution, mostly initiated by there camera. And a very interesting part A bit at the end he is asked about the 5d mark3 and how Canon is listening to its customers , how they will focus more on the filmmakers now.

So I will send request for

1- essentials - true hd resolution without/minimal aliasing and moire ala Panasonic GH2. At least 10 bit 422 uncompressed hdmi output with Technicolor Log output profile for maximum dynamic range .


2- Optional - 2k sraw output even for limited time (1-2 minute). Multi aspect ratio (4/3 format) and native 2400-1080p for anamorphic. 60 fps 1080p even for limited time. The addition of a handle with sdi and slr input.

3.... everyone add his
 
These were my predictions for the 5DMK3 a couple of months ago and I'm actually believing they will turn out true.

1. XF 4:2:2 codec from the XF100/300
2. Digic V enables the camera to get to 1080 with minimalized aliasing and moire
3. Some sort of zoom/tele function like T3i/GH2
4. I said cinema profiles back then....now I'll just say Technicolor picture profiles (in camera)
 
anybody know when mk111 is coming out? I was about 2 days away from buying a mark2. should i wait?
 
Canon's typical cycle would suggest October of this year...but that's just a guess based on previous history. With this particular camera's importance/ the video revolution surprising Canon most of all/and the earthquake in Japan....it's very hard to tell. Some guess earlier, but I really believe sometime in the Fall would be a fair estimate.
 
I actually talked to a Canon rep a week before NAB at a DSLR talk and asked him specifically about the 5DmkIII. He told me that the guys at Canon LOVE to read Canon Rumors and other websites that talk about the mkIII and say "Wow! We wish we could deliver that!" He went on to say that it will most likely be anywhere from 2 to 3 years before a mkIII is even in consideration, and that there should be another 4 to 5 years tacked on after that for development and manufacturing.

Bottom line: no 5DmkIII any time soon. Sorry :(
 
If Canon has a good marketing strategy, first they come out with 5DMIII,with there new XF codec 50Mbps MPEG-2 Recording 4:2:2 Color Sampling,and new Digic5 processor ,capable of variable frame recording format with fine tuning(no aliasing,no moire,no rolling shutter), if that thing happening the camera will sale out like hot cake ,..................................then they will come out with full frame digital film making camera with XLR input,NTSC, PAL and Cine mode ,then this all 5DMIII owner will buy again this camcorder...........otherwise nobody buy 5DMIII, everybody will buy only digital film making camcorder...............If full frame digital film making camera with XLR input,NTSC, PAL and Cine mode available in market first, nobody will not bother about 5DMIII
 
I don't know where you get "nobody will buy" from.
A DSLR is a photographer's tool, not a film-maker's. Despite what I said in the "Technicolor" thread I do think Canon will up the image quality in the 5DIII, but in no way will this influence the production or otherwise of a 35mm D-Cine camera, different divisions entirely.
And TBH that interview tells us no more that we already know from the "Technicolor" thread, and that Canon-USA are listening, well maybe they are, but are Canon-Japan listening? I doubt it, and in any case I rather think they have rather more to worry about than what a handful of film-makers want.

Dave
 
I think he must have been tired people harassing him with the 5 mark 3. If Canon took 5 years every-time they updated a camera they would be the pentax or fuji of this world. The higher end camera tend to have longer update cycle but iy is more in the 3 to 4 maximum range. Nikon tend to be the same and usually has an s update about 2 years after the launch. At the start of the digital it was slower, more so from all the other brand than Canon because sensor tech was at its beginning. Now we are seeing a more normal pattern. Everything (perhaps I am mistaken) is pointing out at the end of this year for a 5d mark 3.
 
daveswan said:
I don't know where you get "nobody will buy" from.
A DSLR is a photographer's tool, not a film-maker's. Despite what I said in the "Technicolor" thread I do think Canon will up the image quality in the 5DIII, but in no way will this influence the production or otherwise of a 35mm D-Cine camera, different divisions entirely.
And TBH that interview tells us no more that we already know from the "Technicolor" thread, and that Canon-USA are listening, well maybe they are, but are Canon-Japan listening? I doubt it, and in any case I rather think they have rather more to worry about than what a handful of film-makers want.

Dave
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People should not get too exited, the Canon DSLR market are foremost for still users. But I think that the video side also contribute a high percentage now. It concern three type of user (1) the video guy, who will use it primarily as a video camera (2) The hybrid photo/video user who will regard it as both a video and photo camera (3) The photographer who will use it primarily as a photo camera and occasionally use it to do some casual video. If you take the three type of users above, it will concern 4 out of 5 dslr buyers. Now the first and second category are going to be more and more regarding about the quality of the video as an integral part of their purchase. Canon and Nikon have been about equal the last few years in dslr sale. But last year Canon took a big lead 45 vs 29 and I don't think it is an hasard.

edit. I forgot to say that the camcorder market will be dead. People will be buying point and shoot and dslr camera in place of a camcorder and photo camera. In the lower end you will have the camera phone. So better have some good video in your photo camera.
 
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Chris S. Alexander said:
He went on to say that it will most likely be anywhere from 2 to 3 years before a mkIII is even in consideration, and that there should be another 4 to 5 years tacked on after that for development and manufacturing.
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Someone was pulling your leg...

The 5DM2 is not on a 9 to 11 year product cycle!

lol
 
I'm not getting my hopes up too high, but I do think that for Canon doing nothing for the video side is a non starter that will please nobody.

Getting rid of all video functions and optimising the photographic core would certainly make die-hard 'togs very happy, no matter how much it would dismay folks here.

Pushing the D-Cine side to the point where it impacts the photographic would cause a major loss of sales, especially if, as would be likely, it also impacted on the price, though I suspect folks here would buy anyway.

Doing nothing, and leaving The mk III with a weak, moire ridden, 8-bit 4:2:0 H264 motion side would cause such an outcry among the video market, whilst still displeasing 'togs would be such a mistake that even Canon's suits wouldn't do it (I fervently hope!).

So, what are they likely to do?

Work hard to deliver a clean image free from excessive moire and aliasing (I don't expect total freedom, just acceptable), delivered in a robust codec with 4:2:2 sampling and a data rate that middle-high end CF cards can handle, likely the XF codec which already exists. 10 bit would be nice, but I'm not holding my breath. An extra stop or so DR would be nice too.

I think this could be done without impacting cost, and as a by-product of also improving the photographic side.

Sure I can think of all kinds of bells-and-whistles tha Canon could give us, but not in a primarily photographic tool.

Dave
 
There won't be a 5D Mark III for the same reason there aren't any backwards compatible PS3s... the 5D Mark II is still selling like hot cakes, it makes no sense to upgrade a product that still sells. It's common marketing sense.

The 5D Mark II has no competition in terms of what it is and what it can do. It's a full frame sensor that shoots full HD, no other product on the market is capable of doing that and we're already asking for upgrades? Get real. We can complain all we want, the fact is, there are no better alternatives as of right now.

The day a 5D Mark III will even be considered is when other big boys decide to catch up to the 5D and when it stops selling because everyone will own one or wants to buy Sony's alternative full frame sensor HDSLR that shoots with...*gasp* 60p. We will then see a slow progression of HDSLRs with one ups from other companies like we had in the past with DV/HDV. Although I'm cynically assuming the latter statement, the rest is undeniable.
 
daveswan said:
I'm not getting my hopes up too high, but I do think that for Canon doing nothing for the video side is a non starter that will please nobody.

Getting rid of all video functions and optimising the photographic core would certainly make die-hard 'togs very happy, no matter how much it would dismay folks here.

Pushing the D-Cine side to the point where it impacts the photographic would cause a major loss of sales, especially if, as would be likely, it also impacted on the price, though I suspect folks here would buy anyway.

Doing nothing, and leaving The mk III with a weak, moire ridden, 8-bit 4:2:0 H264 motion side would cause such an outcry among the video market, whilst still displeasing 'togs would be such a mistake that even Canon's suits wouldn't do it (I fervently hope!).

So, what are they likely to do?

Work hard to deliver a clean image free from excessive moire and aliasing (I don't expect total freedom, just acceptable), delivered in a robust codec with 4:2:2 sampling and a data rate that middle-high end CF cards can handle, likely the XF codec which already exists. 10 bit would be nice, but I'm not holding my breath. An extra stop or so DR would be nice too.

I think this could be done without impacting cost, and as a by-product of also improving the photographic side.

Sure I can think of all kinds of bells-and-whistles tha Canon could give us, but not in a primarily photographic tool.

Dave
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I agree with all of this....it's not like most of us expecting the video to be better are thinking Canon will come out with a revolutionary model with all sorts of incredible video features. I'm basically expecting Canon to just improve on a very logical level. Use the XF 4:2:2 codec, because it's already developed, Use the better processing of Digic V to improve the method of getting to 1080...(less moire/aliasing) and use some features from the other cameras already being sold (zoom/tele function). That's all...it's not outlandish, naive, or out of the question in any way to think Canon will do these things to make their video customers happy. We all know they'll have enough improvements for photographers to be lining the block when this thing comes out. Whoever said this thing isn't due for years is feeding one of our members a complete line of B.S. It's almost been 3 years since the 5DMK2's release. We'll hear something at least by the fall conventions.
 
Andrei J. said:
There won't be a 5D Mark III for the same reason there aren't any backwards compatible PS3s... the 5D Mark II is still selling like hot cakes, it makes no sense to upgrade a product that still sells. It's common marketing sense.

The 5D Mark II has no competition in terms of what it is and what it can do. It's a full frame sensor that shoots full HD, no other product on the market is capable of doing that and we're already asking for upgrades? Get real. We can complain all we want, the fact is, there are no better alternatives as of right now.

The day a 5D Mark III will even be considered is when other big boys decide to catch up to the 5D and when it stops selling because everyone will own one or wants to buy Sony's alternative full frame sensor HDSLR that shoots with...*gasp* 60p. We will then see a slow progression of HDSLRs with one ups from other companies like we had in the past with DV/HDV. Although I'm cynically assuming the latter statement, the rest is undeniable.
Click to expand...

This is not an accurate reflection of how Canon releases these models and the logic is off base...TONS of products are updated even though the current model still sells. The T2i sold like hotcakes, but like clockwork, Canon released the T3i 1 year later. They are very systematic with their camera releases, and the fact is - PHOTOGRAPHERS are looking for improvements/upgrades every few years because many of them acually need new bodies by that time anyway (the lenses are their REAL investment) The AF system of the 5dMk2 is outdated as is the speed and some other things....If you think Canon will just rest and let Nikon or others take this segment- you're out of your mind! I may be out of my mind as well....in that digital hasn't been around that long,(so the timeframes may vary) but they don't WAIT for something to stop selling to release a new model....their history show's this.
So far with digital it goes like this
A new enthusiast camera every couple of years (30D, 40D,50D, 60D)
A new Rebel flagship every 1 to 1.5 years
A new APS H every 3 years
The first 5D had a life of 3 years, so if that holds true the MK3 (or whatever they decide to call it) will be here before 2012
The LONGEST digital lifespan of ANY Canon digital camera AFAIK is the current 1DS MK3...at around 4 years.
Technology moves at lightning speed...these companies can not AFFORD to wait (The prototype MK3 is probably already being tested/modified as we speak.)
 
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