I can't find any other cameras that use a sensor the size of this one. So is this is a custom made sensor? Wouldn't it have been cheaper to just buy an APS that is already being mass produced? For such a small sensor the dynamic range, if true, is impressive. I was just looking at DXO Mark and the new Canon G1X, which has a somewhat bigger sensor, only scored 10.8 in terms of dynamic range.Honestly, he didn't avoid it though, he basically pointed out "S35 would've cost more, we wanted to deliver a camera at this price point with these incredispecs"