BE KANYE / Absolut Campaign

T

Tim Naylor

Veteran
It's cheesy as all hell and won't be winning me any technical awards anytime soon. It's one of those interesting moments some run into where you take all your expertise and experience and throw it away because the client is asking you to make it cheap looking. Believe it or not, it was harder than I thought. The most difficult part was de-programming my brain when something looked "quality". But I figure I'd post it as a laugh. Big Sponsor, Big Artist, Big Ad Campaign - low fi look. Go figure. Can't say much more about behind the scenes as it may get me in trouble. Eitherway, it's another notch on the HVX. Also, it's unbelievable what Absolut is doing with this - the campaign is huge, everywhere on the subway, magazines, billboards, TV, etc. They actually used frame grabs from the HVX for print campaign.

Kudos to
Dave Herman (for directing)
Nick Sasso (for Flame Magic)
Timur (for camera wrangling)


Enjoy

It's the bottom row, far left thumbnail.

http://www.timnaylor.com/musicvideos.html
 
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HA! This is hilarious. I imagine all all the agency account reps standing around the monitor saying, "It not good enough, make it look worse...."

You are one brave and talented man. I hope to one day in my life be respected enough to be told to make Kanye look bad. :)
 
Haha...

Man i had to AC my butt off that day... LowFi is tough to pull off.... That Ish was Rough.... but i learned a boat load. Plus I sort of met Kanye....

That actually turned out really funny.... I forgot about the fake gulping....
 
yea that was cool, sometimes it's good to let ya hair down a bit... Timur I have to call you back I called you about a week ago.
 
I am currently going to print with a 2 page spread in a full color magazine with an ad who's background is a screen grab from some HVX footage of an SD curved tube TV screen. It is a staticy test pattern and The tube pixels are what make it look great.
 
I was on the subway the other day and everywhere "Be Kanye" posters on the train. And I'm thinking, they took it from the frame grabs. How cool.

Now I'm thinking, "I don't remember my agent getting me a stills photographer fee....".

Oh well.
 
Haha, that's awesome. I love the guy fake drinking. And that girl's delivery was horribly good.


God, it looks like crap. You are an exceptionally talented DP.
 
It's almost as bad as the Snoop Dogg "Sensual Seduction" music video..... Perfect!

If only you could have made it look like a VCR was auto-tracking. (I suppose they'd have to pull that off in post)
 
Man then are really milkin' those screen grabs all over the place. So far i've seen it on the 1, 6, 7, 2 and i think the E as well. You shouldve got paid!!!
 
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