Avid NAB Stuff

J

jrlcopy

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I had originally posted this in the Apple Thread, but since it is more realavent to its own thread, I now dub ye thread, official avid nab stuff ;).


Do you want to hear about the new Media Composer or discover the new affordable editor Avid offers that supports HD.
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http://avid.blogs.com/nab2007/2007/04/breaking_nab_ne.html

http://avid.blogs.com/nab2007/

Avid apparently has this student blog thing happening, where one of their bloggers apparently leaked some inside info about what avid will be talking about. Though half of them don't really know what they are talking about anyway.
 
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Does this mean that there is no Avid Xpress Pro 6 or Media Composer 4?

Big mistake...I am very disappointed...still no damn support for 24 Frame HDV editing. Pathetic!!!!!!!

Apple is going to grab a lot of Avid market share after their awesome release and they deserve it.

Apple now has an OPEN TIMELINE with different FRAME RATES. Better color correcting with Color. Media Management with Final Cut Server, and 4K editing with the AJA IO Box and REDCINE. Not to mention the new 4:2:2 Codec. They caught up and surpassed Avid bigtime.
 
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Incredibly lame. This is so underwhleming -especially when you compare Apple's release of Studio and it INCLUDES Color (formerly Final Touch). Certainly people want additional answers about the new Studio release, but the fact Avid simply sat by and did nothing is brutal.

And here I am writing while looking at the 3 Avids I own and wondering if I can sell two to afford a new FCP Studio.
 
Joe_Digital said:
Incredibly lame. This is so underwhleming -especially when you compare Apple's release of Studio and it INCLUDES Color (formerly Final Touch). Certainly people want additional answers about the new Studio release, but the fact Avid simply sat by and did nothing is brutal.

And here I am writing while looking at the 3 Avids I own and wondering if I can sell two to afford a new FCP Studio.
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So now that Final cut has made up about half the ground it was behind Avid in the color world, your dissapointed in your Avid that can still do more then final cut. Maybe you're dissappointed that Avid has not pushed the envelope farther, yeah me too I guess.
 
You still have to leave the final cut app to get to color, using the Send To feature, and you still have to render any color that you alter or change, I'm quite happy with my real time color correction in avid thank you.

You have been able to do this through AfterFX for a while now, sure color has a much cleaner more friendly UI, but I still prefer my symphony nitris.

The majority of FCP's fanbase is indie filmmakers who need all the tools at a really cheap affordable price.
 
Yeah, well I cannot afford a Symphony Nitris, and that is my whole point. You look at what Apple claims it will be able to do with the new AJA IO and the price point is 1/10 of your system. 10 bit 4:2:2 HD and RGB and 4:4:4, and work in 4K with my Red camera.

We have done tons of post work for broadcast but very little HD online, although that is changing almost weekly. Ironically my Express Elite Meridien with uncompressed SD has been my most reliable and best earner. I'm disappointed it's end of life now, so looking for a new, affordable online system is at the top of our list. We do MOW's and low budget features, and docs. Having to deliver at the very least in HDCam for an MOW means an Adrenaline HD is acceptable but with our feature work HD SR is the s**t and that means 4:4:4 10 bit. Adrenaline can't do that. And the color corrector does NOT have the depth of control that Final Touch had.

The color correction/timing is one of the most important features for us. Getting a pristine master is the most important, but time is always the mitigating factor.

Avid as an editor is great -no arguments. I just want to see Avid continue to lead. It's a very tough call...do I switch over to Studio and have everything I need to output a feature, or do I take my EDL from Avid, send to Adobe Premiere and color time in AE? Lots of steps in the process.
 
I'm not an editor, just a camera man. But the editor I work with reassures me that his Adrenline can do not only 10 bit uncompressed but 12 bit uncompressed. I addition to thier Avids they ahave a full smoke and flame suite as well, so I don;t know how much color work they do on the Avids, but it is my understanding that Avids color corrector is a 32 bit LAB color spectrum which is much more powerful then an RGB color corrector could ever be.
 
Gopher_Greene said:
I'm not an editor, just a camera man. But the editor I work with reassures me that his Adrenline can do not only 10 bit uncompressed but 12 bit uncompressed. I addition to thier Avids they ahave a full smoke and flame suite as well, so I don;t know how much color work they do on the Avids, but it is my understanding that Avids color corrector is a 32 bit LAB color spectrum which is much more powerful then an RGB color corrector could ever be.
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But at what price? Color is the program that broke Avids back. $25,000 program now included and integrated in a $1299 program. 3D in motion 3 and multi format timeline is what sealed the deal.
 
What's interesting is not to compare Avid and FCP feature for feature. It's to look at their growth. Last year's NAB was a dissapointment for both systems. So they stayed on the same playing field for another year (meaning that the gap between Avid and Final Cut more or less stayed the same). This year FCP made huge strides towards Avid. Has it blown Avid out of the water? No, and as many have said there are still a number of things that Avid does or does better than Final Cut. But for another year at NAB Avid hasn't really done anything. They're just sitting on their perch and watching the little people behind them. That's how companies lose the top spot.

I use both Avid and Final Cut. When I start a project I look at what the project needs and determine which system I use for either myself or a client. After this year's NAB, the number of reasons to use Final Cut increased. The number of reasons to use Avid stayed the same.

To me that's a pretty loud message.
 
Adrenaline cannot do 12 bit. Please consult specs and compressed HD -that's why Avid put out the DNxcel board. You have to spend much, much more dough to do uncompressed HD and RGB.

You can view and play uncompressed media within the software only. You play back 10 bit HD as 8 bit in preview. You can play uncompressed HD media as Best Performance quality (yellow) and Draft Quality (yellow/green). Playback of uncompressed HD media through Avid DNA hardware as Full Quality (green) is not supported. You can view and play uncompressed HD media in Full Quality mode in the Source and Record monitors and in full-screen playback (software-only), but you might notice skipped frames during playback. Media plays as black in a Client monitor. You can play and edit uncompressed HD media in HDV projects, but you cannot create uncompressed HD media.

The Above is from the Advanced MC manual based on the 5.7 release. the only way you can output HD from MC Adrenaline is via the DNxcel codec.
 
The thing is when people say Avid they what system are they referring to? I would think they would have to at least be comparing it to Media Composer which is $5000. I don't think Media Composer has any features at this time that can't be mimicked in FCP. The addition of "Color" to the FCP bundle just puts it way ahead of what avid is offering. Just think most folks wanted FCP to add 4 major things.
1. Better Media Management -Check
2. Better Color Correction-Check
3. 3D in Motion 3 - Check
4. Multiformat timeline - Check

Apple has addressed all major concerns with FCP. At $1299 I just don't think that Avid and there Media Composer at $5000 can compete.
 
FatDaddy said:
Does Avid have support for 24f from the Canon XH-A1?
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No 24 Frame HDV editing at all..that goes for the JVC HD 100/200/250, the Canon ZL-A1/G1/H1, and the new Sony V1. Avid is simply rediculous.
 
Nik Manning said:
The addition of "Color" to the FCP bundle just puts it way ahead of what avid is offering. Just think most folks wanted FCP to add 4 major things.
2. Better Color Correction-Check
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Hey Nik,

I'm curious, what do you know about the color correction capabilities of the new FCP Studio? My Avid Express Pro 5.6 can do detailed color curves editing. You can put multiple keypoints on any of part of the color curve and manipulate very specific ranges (i.e. completely redraw the shape of the curve). Now I know that my FCP 5.0.4 could come anywhere close to that kind of control. Can the new FCP Studio do this? It seems like it offers some form of curves manipulation, but I'm unclear whether you can plot multiple keypoints.

And while were at it? Have they improved upon their God-awful 8-point matte system?
 
Yes, by all means check out the link and see what Mike Curtis reported on his blog. Final Touch is very, very good for image and color manipulation.

And I would agree that Xpro should have secondary CC. And it should allow for more than one stream of uncompressed SD via the MOJO SDI. It doesn't even allow for HD out except via firewire out which is heavy compressed. And we all know what the Adrenaline hardware does for 22,000.
 
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