Robert Ruffo
Well-known member
Well yes, and no. If you work often, a go-anywhere cam like Red can be a good investment. Even if half your jobs turn your cam down and have you work something else, you will make a profit on rental days, and help your yearly bottom-line.
Then you have Red to use whenever you need it for demo, personal projects etc., and likely you can make a bit of extra cash renting it to other prods and shooting stock in your spare time. Plus you'll have time to do extensive tests. It only takes a year or two to amortize soem items - things don't move THAT fast.
It is smart management, also, for a boutique prodco to buy what they use all the time. At the end of the year, you have more money in your pocket. Things like small Kinos, a CoolLights LED, and so on, we've would have paid for many times over if we were renting them. that said, buying what you almost never use, like curved dolley track, is foolish.
I agree 100% that no one should define themselves by their gear, and that gear ownership is not necessary at all to get work except maybe in an area with no rental facilities. BUT gear rental or ownership is a financial decision that can be wise either way, depending on the item.
Then you have Red to use whenever you need it for demo, personal projects etc., and likely you can make a bit of extra cash renting it to other prods and shooting stock in your spare time. Plus you'll have time to do extensive tests. It only takes a year or two to amortize soem items - things don't move THAT fast.
It is smart management, also, for a boutique prodco to buy what they use all the time. At the end of the year, you have more money in your pocket. Things like small Kinos, a CoolLights LED, and so on, we've would have paid for many times over if we were renting them. that said, buying what you almost never use, like curved dolley track, is foolish.
I agree 100% that no one should define themselves by their gear, and that gear ownership is not necessary at all to get work except maybe in an area with no rental facilities. BUT gear rental or ownership is a financial decision that can be wise either way, depending on the item.