Arri Amira Pricing

I'd suggest it's a matter of perspective. If one is to look at the premium package price as being the actual price of the camera and the lower tiers as being a way to buy into the camera at a discount, with the option of immediate upgrading whenever you are ready to invest, it may actually start to seem like a positive rather than a negative.

I think you nailed it. My first reaction was the same as many here. They are crippling the camera through software so that you have to pay more. But really you could say that you are getting a discount if you exclude software feature X.

This camera is still well out of my budget to own, but hopefully rental prices will be decent.
 
Do we have any footage from this camera yet? Aside from of course 16:9 Alexa footage. I'm curious how close in look they actually are.
 

The footage in the show reel looks very nice. You wouldn't expect anything less from Alexa.

The article says this:
[h=3]It’s no longer OK for cameras not to give us everything they’ve got.[/h] "What I love about the new generation of cameras, such as those from Blackmagic, Red, and even GoPro, is that they all give you everything they’ve got. They’ll give you the highest image quality they can, in the smallest package possible. They’ll compress images as much or as little as you want. They’ll max out their resolution at the expense of frame rate, or vise versa—whichever you like. And they’ll pack their best dynamic range into any format they can record.

Compared to this, Canon and Sony’s digital cinema product lines seem cruelly restricted at every tier. "

Well, the problem seems solved already. If you don't like something that's "crippled" then buy a Blackmagic, Red, or GoPro.
 
I might ask, why do companies feel entitled? Wonder how many cars would sell, if they locked features, and asked to pay extra in order to use them. And why companies trump my right as a customer in order to make profit?
Wow, just unbelievable... Because they took the risk and spent millions to develop it. They paid for it and they own it. They can charge whatever they please but they will charge whatever the market can bear.
They are not twisting your arm into buying it. If the value isn't there for you -just don't buy it.
As for your whining- nobody cares- trust me ;)
 
I might ask, why do companies feel entitled? Wonder how many cars would sell, if they locked features, and asked to pay extra in order to use them. And why companies trump my right as a customer in order to make profit?

If you go to buy a car you are offerred several choices of models. You choose to buy whatever you think you might want (and can/want to afford). From the base model to the most tricked out version, all will get you from point A to B.

And how does making a profit trump your rights? And what rights are those anyway?
 
This is just plain silly on so many levels.

Why do people think they are entitled?

I never said I feel entitled. I'm all for free market, and that means that a company can charge as much as they want for their products. My only choice is to buy or not to buy. But the world has changed: competition is fierce in this market, precisely because there are companies that don't hold anything back (as cited in the article: BlackMagic, RED, GoPro), and you really need to have a killer offering if you want people to give you their money.

It is not because I'm entitled that it is no longer OK for cameras to give us all they have. It is because I can go buy something else, and there are some really compelling options out there right now.

Just a little bit of data to push my argument:
* BlackMagic has held number one at the BH list of best selling pro video cameras for at least a couple months; right now it also holds positions 4, 11 and 15 (yes, that one in 15th place is the 4K one: preorders with no shipping date and just some weak hints about image quality, and still selling better than the FS700) (all of those were in the top 10 back in Xmas)
* Right now, there are 5 different gopros in the list of best selling video cameras at amazon; it's been like that for months

(even so, I still think the Amira will get a lot of use; it will be a rental camera, but probably a very successful one, if it really gives you Alexa quality at half the price; but I really don't know who might want to use it without log mode)
 
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Are you serious?
Yes I am. I think it's a crappy business practice to lock features, and I will never buy a product like that, regardless how good it is. It's about honesty and integrity, and I feel like this model is dishonest. The same way I don't buy from box stores, which pay minimum slave wages to their employees.
 
I never said I feel entitled. I'm all for free market, and that means that a company can charge as much as they want for their products. My only choice is to buy or not to buy. But the world has changed: competition is fierce in this market, precisely because there are companies that don't hold anything back (as cited in the article: BlackMagic, RED, GoPro), and you really need to have a killer offering if you want people to give you their money.

It is not because I'm entitled that it is no longer OK for cameras to give us all they have. It is because I can go buy something else, and there are some really compelling options out there right now.

Just a little bit of data to push my argument:
* BlackMagic has held number one at the BH list of best selling pro video cameras for at least a couple months; right now it also holds positions 4, 11 and 15 (yes, that one in 15th place is the 4K one: preorders with no shipping date and just some weak hints about image quality, and still selling better than the FS700) (all of those were in the top 10 back in Xmas)
* Right now, there are 5 different gopros in the list of best selling video cameras at amazon; it's been like that for months
This comparison of cameras is as ridiculus as it is typical. Please do not apply consumer mentality to pro products and markets- they have very little- if anything in common. As a matter of fact they are opposite on many levels. Applying consumer product mentality to our industry has been in many ways extremely detrimental to it. Please , please stop with the go pros and the BMCC. The price tag alone should be a very obvious hint...
 
Just a little bit of data to push my argument:
* BlackMagic has held number one at the BH list of best selling pro video cameras for at least a couple months; right now it also holds positions 4, 11 and 15 (yes, that one in 15th place is the 4K one: preorders with no shipping date and just some weak hints about image quality, and still selling better than the FS700) (all of those were in the top 10 back in Xmas)
* Right now, there are 5 different gopros in the list of best selling video cameras at amazon; it's been like that for months

Two points of perspective. Neither Blackmagic nor GoPro are in the same league as this camera. And secondly, neither Arri nor Red are sold by either B&H, or Amazon, so I'm not sure how that ranking is relevent.
 
I never said I feel entitled. I'm all for free market, and that means that a company can charge as much as they want for their products. My only choice is to buy or not to buy. But the world has changed: competition is fierce in this market, precisely because there are companies that don't hold anything back (as cited in the article: BlackMagic, RED, GoPro), and you really need to have a killer offering if you want people to give you their money.

It is not because I'm entitled that it is no longer OK for cameras to give us all they have. It is because I can go buy something else, and there are some really compelling options out there right now.

Just a little bit of data to push my argument:
* BlackMagic has held number one at the BH list of best selling pro video cameras for at least a couple months; right now it also holds positions 4, 11 and 15 (yes, that one in 15th place is the 4K one: preorders with no shipping date, and still selling better than the FS700) (all of those were in the top 10 back in Xmas)
* Right now, there are 5 different gopros in the list of best selling video cameras at amazon; it's been like that for months
Some what agreed. The big guys have told us for years that it can't be done, so these other companies are coming in and doing it. But everyone seems to be short spec'd somewhere. Whether color science, form factor, workflow, codec, dynamic range, rolling shutter, low light, cost...... there is still not anyone with the trump card yet.

To me, the ideal camera cannot ignore 4k, 13.5 stops DR, color science (particularly skin tones), rolling shutter, both a form of raw and a good compression codec, minimum 1600 iso clean, basic weather sealing, and small ergonomic form factor. These, to me, are where 2D digital begins, not a bench mark, but the bare basics of where it really starts. Because there is much to improve on after that. May be harder to sell new specs to the average joe after that, but when was marketing ever truly about something beyond a desire? They'll figure something out.
 
I'm pretty sure this underestimates ASICs
Yes, I know how powerful an ASIC can be, but I also have a vague idea* of how difficult it is to design one, and how difficult it is to make small changes. I'm designing an FPGA for a camera based on the CMV12000 (an FPGA is basically a slow ASIC that's a lot cheaper if you're not making millions of units). If it ever works it will dump RAW footage into an SSD drive; the level of complexity needed for debayering that footage and encoding it to a useful codec would be immensely higher. I think I have a shot at designing a RAW camera, there's no way I could design a 10-bit 422 ProRes camera. Though yes, with good in-camera debayering, that would be a better option than RAW.

edit:
* Not being sarcastic here, I truly just have a vague idea. When I want to add a SATA controller to my design, I go to the IP library from my FPGA provider and just add it. Designing it for an ASIC is a completely different game.
 
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I never said GoPro is an Amira competitor; come on, it's just an example. On the other hand, if Arri doesn't consider BlackMagic a competitor, it's going to find itself in trouble really soon.
 
Two points of perspective. Neither Blackmagic nor GoPro are in the same league as this camera. And secondly, neither Arri nor Red are sold by either B&H, or Amazon, so I'm not sure how that ranking is relevent.
I think it just represents money going into another video companies pockets. They may not be in the same league, but if they're pockets end up deeper, they may start in that arena. For example they may still be making $4000 cams, but have enough money to hire the best color people because they sell so much, and the parts and tech are not as expensive or exotic anymore. Just the skill of the engineers going into it.
 
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