Arri Amira Pricing

Samuel H said:
That is exactly the point. They may not be done with it, but they're getting close really fast.
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Sorry, not even close, not by a long shot, not here in Hollywood or any serious place with truly pro work. And not for a few more years.
The BMC is a camera with specs on paper, for young, aspiring film makers that may or may not (99%) do something decent with it.
Amira is none of these...
 
James0b57 said:
To me, the ideal camera cannot ignore 4k, 13.5 stops DR, color science (particularly skin tones), rolling shutter, both a form of raw and a good compression codec, minimum 1600 iso clean, basic weather sealing, and small ergonomic form factor. These, to me, are where 2D digital begins, not a bench mark, but the bare basics of where it really starts. Because there is much to improve on after that. May be harder to sell new specs to the average joe after that, but when was marketing ever truly about something beyond a desire? They'll figure something out.
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You can get 7/8 of your wishlist right now. Just head to RED and plop down $60k. If you really want that last 1/8 get yourself a Hyperdeck, they mount right to the back of the body.

Samuel H said:
On the other hand, if Arri doesn't consider BlackMagic a competitor, it's going to find itself in trouble really soon.
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No, no. They just won't.
 
I don't think Hollywood movies will be made with a BMC in the next 3 or 4 years, but I do think these "all out" companies will eat most of the market below that pretty fast. And I think Arri will be in trouble if they can only keep 1% of the market for ads (just the most expensive ones). For example.

Anyway: there's nothing in this for me, so, we'll see, soon enough :)
 
William_Robinette said:
You can get 7/8 of your wishlist right now. Just head to RED and plop down $60k. If you really want that last 1/8 get yourself a Hyperdeck, they mount right to the back of the body.
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Haha, I saved myself with the 'cost' disclaimer. I think Red is offering a value, and they are still game changers in my estimation, but for owning, $60K is still something to ponder. But you are right, Red is covering some major ground with the Dragon. Even the Epic/Scarlet is right there. But I don't want to start another Red debate, as I think they are cool. But once a camera goes over $20k for a shoot ready base, the issue is no longer whether the camera is desirable or not, there are physical limitations prevent said purchase.
 
optitek said:
Sorry, not even close, not by a long shot, not here in Hollywood or any serious place with truly pro work. And not for a few more years.
The BMC is a camera with specs on paper, for young, aspiring film makers that may or may not (99%) do something decent with it.
Amira is none of these...
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Time to look around. Really nobody give a crap about Hollywood anymore. Half of N America movies are made in Vancouver, Bollywood dwarfs everything else with sheer number of crappy movies. Yes, landscape have changed, but so called "pros" haven't noticed that. Reminds me of music labels about 15 years ago- most of them are in "where are they now" category.
 
James0b57 said:
Haha, I saved myself with the 'cost' disclaimer. I think Red is offering a value, and they are still game changers in my estimation, but for owning, $60K is still something to ponder. But you are right, Red is covering some major ground with the Dragon. Even the Epic/Scarlet is right there. But I don't want to start another Red debate, as I think they are cool. But once a camera goes over $20k for a shoot ready base, the issue is no longer whether the camera is desirable or not, there are physical limitations prevent said purchase.
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Missed the fact that you said cost! Not trying to start a debate, just pointing out that the solutions are here. They are being used every day. They are expensive - because they are at the bleeding edge of what is possible right now. I have no doubts that in a few years this sort of package will be much more accessible but when you are talking about that level of image quality and features it costs big time money. If you are working and shooting projects that need it, it's a business expense just like everything else. If you aren't well tough luck. That's where it stands right now.

I'm not singling you out James, but there is an awful lot of "why don't they just.... couldn't we have... I can't believe they..." going on and it is entitlement. I can't think of any other word for it. Either one does the work where this level of quality is needed, expected, and paid for or you don't. It doesn't really get any more black and white.
 
snowblindfilm said:
Time to look around. Really nobody give a crap about Hollywood anymore. Half of N America movies are made in Vancouver, Bollywood dwarfs everything else with sheer number of crappy movies. Yes, landscape have changed, but so called "pros" haven't noticed that. Reminds me of music labels about 15 years ago- most of them are in "where are they now" category.
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Yeah, and that outlook will get someone exactly nowhere when the "pros" are hiring... These people didn't become decision makers and have their names put at the end of some of the best films and biggest investments made by the media industry for nothing. When it comes to image and how to interact with the technology they are the gatekeepers, for a reason. Because they know their sh*t.
 
"ARRI announces today that pricing has been set for its newdocumentary-style camera, AMIRA. Orders are now being taken. Prices for the
camera with viewfinder start at $39,999.00 and customers can choose from a wide
range of feature and accessory options to build their ideal package.

Flexibility of configuration is the key to ARRI’s pricing structure. Temporary and
permanent software upgrades allow owners to adapt AMIRA according to the changing
professional needs of their evolving careers, extending the return on their investment.

AMIRA is a versatile camera that combines exceptional image quality and affordable
CFast 2.0 workflows with an ergonomic design optimized for the shoulder-mounted lone
operating typical of ‘run and gun’ documentaries. Ready to pick up and shoot straight out
of the camera bag, AMIRA is rugged enough to take anywhere and suits a wide range of
different production types and shooting environments.



There are three camera configurations to choose from, differentiated by their software
feature-sets. Customers then select a lens mount, battery mount and bottom plate to
assemble a complete camera; these are configured separately because there are
various options for each. Whichever AMIRA camera set is initially chosen, it can be
upgraded with additional functionality by purchasing a license at the ARRI website.

The entry-point AMIRA camera set allows Rec 709 ProRes 422 recording up to 100 fps
and might suit owner-operators working mainly in the corporate, online and television
markets. Next is the advanced set, a true ‘all-rounder’ configuration that adds features
such as Log C, ProRes 422 (HQ) at 200 fps, in-camera grading and a pre-record
function, among others. The premium set incorporates features for high-end productions
perhaps using AMIRA as a companion to ALEXA, including ProRes 4444 and 2K up to
200 fps, as well as limitless color control on set and in post with custom 3D LUTs.

Full pricing details are available through ARRI and its official sales channels. Delivery of
AMIRA cameras is due to start early in Q2, 2014."
 
Remember, this is MSRP. It may in fact go for less when it starts shipping. Canon had a $20K MSRP on the C300 before it actually shipped at $16K. I think Amira will slide down to around $35K, base model.
 
Wow, this must be the first time a piece of electronic equipment is cheaper in EUR than in USA...
 
William_Robinette said:
Missed the fact that you said cost! Not trying to start a debate, just pointing out that the solutions are here. They are being used every day. They are expensive - because they are at the bleeding edge of what is possible right now. I have no doubts that in a few years this sort of package will be much more accessible but when you are talking about that level of image quality and features it costs big time money. If you are working and shooting projects that need it, it's a business expense just like everything else. If you aren't well tough luck. That's where it stands right now.

I'm not singling you out James, but there is an awful lot of "why don't they just.... couldn't we have... I can't believe they..." going on and it is entitlement. I can't think of any other word for it. Either one does the work where this level of quality is needed, expected, and paid for or you don't. It doesn't really get any more black and white.
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Oh, those are specs that I tend to believe are the basics for naturalistic digital imaging. I meant nothing about what is 'owed' to us. It is just a fact, that cameras with less specs in anyone of those, tend to look like the "video", in the bad way. Yes, tech and time have to be in tandem before those specs come in below USD$10K. The Arri and the Dragon basically represent the entrance of digital into something more than a gadget, but we still have a ways to go. (which includes display technology and storage too.)
 
Samuel H said:
Before anybody goes the nofilmschool way and uses the exchange rate to translate that into USD...

When translating prices of electronic equipment from US$ to euros, you don’t use the exchange rate. Taxes are way higher here in Europe, and there are laws mandating things like warranties and such, which make things more expensive (plus, there’s less competition in retail, which also pushes prices up).
Quick example: cheapest Mac Pro, price at apple.com $2999, price at apple.de 2999eur. Same 1:1 exchange rate with MBP, macbook air, etc


Bottom line: prices will probably be $25980, $28980, and $32980.
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So much for that theory.....
 
cpc said:
Once you add VAT to the EU price, both become pretty much equal.
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Maybe - but VAT is repayable if you're a business (or VAT registered). In the EU there's simply the exchange of valid VAT numbers (meaning VAT never has to leave your Bank) or the UK method of claiming it back via HMRC.

I really can't see anyone buying an Amira in Europe who isn't VAT registered.

Funny, every time I type Amira, I want to type Amiga ;)
 
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