American Cancer Society

Coco Bermudez

Coco Bermudez

Well-known member
Here is a new campaign we shot for the American Cancer Society. We shot this on January and just finished doing the post.
PASSWORD: AF100


Production Notes:
Panasonic AG-AF100
Convergent Design nanoFlash @ 200 Mbps
San Disk Extreme III Compact Flash 30MB/s 16GB cards.
Zeiss 28mm f/2 Wides
Zeiss 50mm f/1.4 Mediums
Zeiss 85mm f/1.4 Close-Ups
 
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It should go to air in a month or two as the Making Strides Against Breast Cancer event runs nationally in October.
 
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Barry_Green said:
You go, Coco. Nicely done!
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Thanks Barry...means a lot...but honestly I really thank you and all the other professionals that had an active input when this camera was being created...

The cool thing about this project is that I truly believe this is a group effort. It can be a tad nerve wrecking when you are two days away from a major shoot and I find myself posting all sorts of questions about the camera, nanoflash, media, etc., etc.

Without this forum a lot of us...including myself, would be in serious trouble.
 
Well, the forum is here to share information, and help each other out. If forum participation has brought you to the point in your career where you're doing national spots for a major organization, that's pretty darn cool. Glad you're here and thanks to all who helped Coco on his path.
 
Barry_Green said:
Well, the forum is here to share information, and help each other out. If forum participation has brought you to the point in your career where you're doing national spots for a major organization, that's pretty darn cool. Glad you're here and thanks to all who helped Coco on his path.
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i second that! thank you Barry, and everyone else on the forum. It's a great community to be a part of. Very cool that a dvxuser has a national spot!
 
awesome Coco! Cancer sucks and unfortunately I lost some friends/relatives to it so I especially enjoyed the message of this project. Please share your lighting, infinite white screen setup(or white cyc?) as I will have a similar project in the summer. Thanks Coco!
 
boo said:
awesome Coco! Cancer sucks and unfortunately I lost some friends/relatives to it so I especially enjoyed the message of this project.
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Cancer does suck. Like you and many, we are all affected by this disease...directly or indirectly. These are the types of projects that I really like to work in...anything where we can use our talents to inform and educate people...doesn't get better than that. :)


boo said:
Please share your lighting, infinite white screen setup(or white cyc?) as I will have a similar project in the summer. Thanks Coco!
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Funny that you ask, I was just putting together a spec bid using thise type of scenario...so here is what we did. We shot on a 60ft X40ft 3 cyclorama wall. We also had (8) 5K tops hanging from a 16ft high grid. These lights were diffused with 20x20 silk. Illuminating the cyclorama wall were (32) 1k cyc lights. Talent stood about 20 feet away from the curving cyc and they were lit using (3) 5k's. Two in a key and one on the side. We also had a couple of Fresnels helping us give a little more punch.

Very basic, very simple. All you have to be careful is not to blow your whites...there is so much light in there that it is very easy to mess it up. I suggest you do a pre-light and try to find a happy point for all talent. By that I mean, don't try to light each person individually...Light skin, darker skin, etc. If you do, you will then start to see that your white background might start to change. It is very subtle, but when doing back to back to back cuts, then you will notice that the white cyc jumps from a pure white to maybe a greyish white, it could be distracting.

Also, TEST YOUR PRIMES!!!!!!!!. I can't stress this enough. When you have a white background and you change lenses, you might see that the white cyc might appear to lean toward one particular color. When you are shooting outside or in a room with various color, you might never notice this, but on a white cyc, it stares at you. Again. this becomes a problem when cutting from one shot to another. Your white cyc might appear a little redish in one shot and a little blueish on another. Small differences, but very noticeable in the edit.

Our Zeiss 28mm f/2 Wides were a little on the blue side while our Zeiss 50mm f/1.4 Mediums were a little on the red side. Everything can be corrected in post,, but it could turn out to be a long process.

I have to say that white cyc's are one of the most difficult types of productions if you don't cross your T's and dot your I's. If you are prepared, they are the most simple type of shoots.

:)
 
Benjamin Eckstein said:
Hey Coco,
This looks great. What IRE did you expose your Cyc at and do you remember what gamma you used?
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I believe we exposed at 85 IRE and we used Cinegamma D. Here are some screen caps of the shoot straight from the Nanoflash...no CC..no nothing

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All I can say is that we are really happy with this camera. We've shot with many cameras during our existence as a production company. All have their strengths and weaknesses...like I always say, learn your camera, backwards and forwards and she will come through for you in every situation.

As a side note, I was impressed with the quality we got from the internal recording. We did a small sample test and the AVCHD held pretty well in the color correction process...not bad at all.
 
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