Amateur Question - What's it mean to "White Balance"??

mmmmmmm...mmmmmmmm......mmmmmmmmmm......... OK. No smart remark...

Basically, you're telling the camera "This is White", and it bases all the other colors on that.

You can also use "warm cards" and "cool cards" to lie to the camera, so it shifts all the colors more toward the blue or red end of the spectrum, giving the film a certain "look".
 
A little while ago someone posted a listing of colors to put in front of the camera as "white," in order to shift the camera's color-response in a predictable direction (ie warmer skin-tones, or moonlit-looking, etc, etc, etc...)

FWIW though, I think you'd be better off balancing on true white, and doing your color-shifting in post.
 
Yep.

Unless you're absolutely positively sure of what you want. Doing that would mean one less step in post.

Like..um...Cold Case. Don't know what they actually do, but I'd set the camera to film bluish and desaturated from the get-go, rather than have to go in and diddle every clip I shot.

Then again, I'm lazy. :)
 
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