Alzheimer Spec Commercial

J

Jun Tang

Active member
Hey Guys,

Finally have a rough cut of my Alzheimer Spec commercial I shot last year. I have 2 version. I cut a 30sec spot and another 60sec spot. I want to get your guys opinion on which one is better.

Let me know your comments: too short, too long, too sudden, even positive comments work such as 'this version works because jun is the director...etc

Please view the 30sec first. Because if you view the 60 sec and you get the idea then I don't know if the 30sec work by itself.

Visit www.tangfilms.com and let me know.

The 30sec spot is the TOP RIGHT. View the 60sec on the BOTTOM RIGHT after.

looking forward to your feedback.

jun tang
 
My initial reaction favored the 30 sec spot - it's simply the 60 sec better cut.

My primary critique would be the audio. The voiceover, while technically sufficient, completely lacks the emotional punch and pacing a female voice would bring to the subject. The underlying score also seemed a little intrusive.

We're all becoming all too familiar with the tragedy of Alzheimers.
We're directed to a number, yet it's unclear why or what it might offer or do for us.

A good start - my 2¢

Best wishes
 
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