Afm 2011 ~

Kholi

Section Moderator
Did anyone go to AFM this year? Would you be able to share your experiences for us? What was selling and what was not?
 
Yes I was there presenting my Summer of '76 project. I spoke to many sales agents, distributors, studios, What is not selling is low budget movies (especially horror/ghost) with no name casts in them. There are a gazillion bad horror flicks being made and if you are bound and determined to be one the gazillions making them... better do it for a dollar... that way you will only lose a dollar on the movie :) same goes for no name dramas. American comedy is also a hard sell on the foreign market. Action/Adventure/Thriller is doing well overall.

Thomas Koveleskie - Producer/director
www.SummerOf76Movie.com
 
Thanks for chiming in.

So Horror/Ghost is out? In what frame of reference, I'm curious. What types of projects weren't selling in that genre?

Also, Action/Adventure/Thriller -- What were you seeing that was going?

Did you feel like it helped going forward with your feature? If I remember right, Summer is a rock n'roll drama, right?
 
It's not that horror/Ghost is out all together... That isn't what I wrote... it's Horror/Ghost without a name cast to sell it... is a hard sell... especially to foreign markets. The market is saturated with this genre. You need to set yourself apart from the gazillion other low budget no name cast Horror/Ghost movies being made. And let's face the reality that a large portion of these are made with really sub par actors and won't be sold... Name Cast= Better chance of success.


My project, Summer of '76 is a Rock N Roll Action/Adventure with comedic overtones, it isn't a drama, although like most any movie it does have it's dramatic elements and the protagonist's redemption. I presented it at AFM as "Dazed and Confused" and "American Graffiti meets the "Hangover". I specifically re-wrote parts of the script that I thought had to much of a drama feel to it... We went through 16 drafts to achieve the balance that I thought would be most commercial... and it seemed that my genre market research is paying off...

Yes it helped me tremendously being at AFM. I had some very productive meetings which I hope will help propel the project forward.

Ultimately all projects are judged by their own merits regardless of genre...

Thomas Koveleskie
 
Ultimately all projects are judged by their own merits regardless of genre...

Thomas Koveleskie

Totally agree. So if a horror was well done, low budget, good acting but not a lot of names it could probably find a home right? Did you see any of those at AFM or did it look like a field of poorly executed films? Thx
 
Yes there is always a chance to find a home for something executed decently. But with that said I actually saw a trend of having name cast in lower budget productions. Strippers vs Werewolves with Robert Englund caught my eye. It is a British production that is a horror comedy. It has a pretty notable cast overall... if this was done as a no name terribly acted affair it would probably go nowhere... But it's results do remain to be seen because it is currently in post production. I was talking cast names with a notable distributor and he said whatever you do don't use Corey Feldman or Michael Madsen because they are movie killers LOL... and he was well ... dead serious... Another told me that all low budget no name horror movies should be made for $1 so you can't lose any money on them...
 
I didn't go to the AFM but had some contact with folks there.

Action and Thrillers definitely translate better.

My movie Beat Battle (Step Off) was said to have some interest but time will tell as it's currently out to several foreign buyers and I heard that the Romantic Comedy I wrote that had been released theatrically through Roadside Attractions (Immigration Tango) was underperforming.

So, we'll see but overall, people seemed to think the market was MUCH better this year than the past couple. So, who knows?

-Martin
 
Still waiting on news from our sales agent as to how we fared during AFM. Soon as I know, I'll post a followup!

Kegan
 
Still waiting on news from our sales agent as to how we fared during AFM. Soon as I know, I'll post a followup!

Kegan

I'll do the same for Beat Battle (just look for it in the User Films thread for STEP OFF as well). Good luck to us both.

Who repped your movie?

We went with Tomcat Films.

-Martin
 
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