Isn't it timely? Adobe jumped on an opportunity to bring FCP users in after the FCP X backlash. Half off is an interesting deal on Premiere Pro CS5.5 and/or Creative Suite 5.5 Production Premium (Pr, Ae, Ps, Au, Fc, Fl, Ai, Ol, En, Br, Media Encoder). Enter offer code SWITCH in the shopping cart before checking out. I do not think that Adobe prohibits anyone to continue using FCP/Avid after purchase... Many AF100 users may qualify.