COMMERCIAL: adidas Runners NYC Introduces 'New York Together' Pack


New member
I shot, directed and edited this commercial for adidas Runners NYC mid-September using a single camera (C300 Mark II) with a shotgun mic, tripod and a skateboard. We had a van (and ferry) take us to all 5 boroughs from 5am to 8pm where we showcased a different pair of shoes and outfit from the new 'New York Together' collection we're promoting.

Most of the work came from the editing and sound design. Incorporating photographs from the on-set photographer and a bit of licensed footage from Getty Images to help with establishing scenes.

adidas Runners NYC introduces the ‘New York Together Pack’, a collection of twelve pieces of performance footwear and apparel celebrating the five boroughs of NYC run culture. Co-created with Adam Francique and Jessie Zapo in partnership with adidas Running, blending community spirit with sportswear innovation. Starring Kwasi Kessie, Weslley Cordeiro, Maddie Decerbo and other members of adidas Runners NYC, each highlighting the sneaker and apparel pack in the borough that made them. The ‘New York Together Pack’ is available at adidas 5th Ave, adidas 610 Broadway and online now.

Filmed, edited & directed by Jon Edwards
Originally recorded on September 8, 2023.