720p Conversion Chart?

I usually go to 640x360 -- that's 1/2 the original size using square pixels. It looks pretty good as QT/H.264 and WMV at 1Mbps if there isn't too much motion.
 
Youtube usually requires special care and feeding. :)
here's one guide but I lost my bookmark with a really great article... maybe someone else has another youtube uploading guide?
 
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