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I have found that 24p to me is too choppy, even on non moving shots.
Well, because it is. 30i (and with HD video 60p) are very 'video' looking. 30p will get you a little closer to looking like film, but it's still not quite there. Only 24p gives you the natural look of film. Yes, you have to work within it's limitations, just like 35mm cinematographers do. But if you want your piece to look like film, you really need 24p.do not understand those who argue in favor of 24p because it is more "filmic".
30p means less effort to...
30p is neither an HDTV nor a Blu-ray specification. It can't be "delivered" as is to a client except via computer file. Therefore it should probably be avoided unless that is the goal. Your standard choices for HD will be 24p, 30i, or 60p.
It's entirely an aesthetic choice.