20" Commercial Shot Against White Screen

Segarza

Segarza

Well-known member
Hi!

Here's a draft version of another local commercial shot with a DVX100A. Still needs a lot of work. We shot this against a white cloth, used two Lowel Tota Lights (positioned vertically, 500W ea) to light and overexpose the background, a Lowel Omni Light (650W) + Lee 216 as key, Lowel Omni (650W) bounced off a large silver photoflex reflector for fill plus a large chinese lantern (300W) overhead. The chinese lantern softened things a little bit plus gave us a nice eyelight. I've found CineGamma_D to be a great starting point when considering extensive color correction. At first things might look a bit washed out, but excellent raw material for CC. Color corrected using SA Color Finnesse.

Special settings are: 24P, 1/48 shutter, Detail -4

I lit the foreground aiming at f2.8 for a shallow depth of field, which helped a bit in hiding the cloth's texture, for closeups and med shots anyways.

Used zebra 100% for confirming that I'd effectively overexposed the background.

Anxious to hear your comments :D It's still work in progress, I'll post the final version in a couple of days.


http://www.comdig.net/segarza/white.mov
 
Re: 20" Commercial Shot Against White Screen

woops, forgot to add that we used in-camera letterbox.
 
Re: 20" Commercial Shot Against White Screen

Great stuff. Looked really nice. Professional.

Thank you for taking the time to explain the ettings and production details. It is appreciated.
 
Re: 20" Commercial Shot Against White Screen

Why is the girl (who's rockin' hot, by the way) wearing a "Paris" shirt?

Just curious. Seems an odd wardrobe choice. I could be completely wrong, but isn't this an ad for the PRE party for a presidential election?
 
Re: 20" Commercial Shot Against White Screen

Thanks for the idea Taylor, will do.

Jubal, this spot is for the election of the candidates that will represent the PRI party for the upcomming elections for mayor in Chihuahua and Cd. Juarez. Why paris shirt? Long story...we used the same actors, each on a different spot , with different themes. The girl appeared on a big brother VIP (mexican version) parody. So she's supposed to be some sort of a high profile star, perhaps a singer or actress. We thought the Paris shirt somehow supported the idea of someone that travels around the world, or belongs to a certain social group. This is why the commercial starts off with a splitscreen of both actors walking towards each other, like big brother meets Edgar (male character, whole other story :p).

Will post the final version shortly.

Thanks again !
 
Re: 20" Commercial Shot Against White Screen

Well, so much for my shot-in-the-dark Spanish.

Makes sense, though, what you say. I guess it's not that different from Rock the Vote in that respect.
 
Re: 20" Commercial Shot Against White Screen

D'oohhh . . . "presidencia municipal." Mayor. Frickin' of course. All that Latin, going to waste . . .
 
Re: 20" Commercial Shot Against White Screen

Vivo en Chihuahua, Chihuahua.
I'm from Chihuahua, Chihuahua.
 
Re: 20" Commercial Shot Against White Screen

if i had any idea what was going on in that advertisement, I'm sure i'd think it was great. Even not understanding I think it's quite good.

I mighta seen this after the titles had been fixed though... cause i didn't notice a problem with them.

I've always liked seeing people on plain white backgrounds... anyone remember those gap commercials? damn those were fun...
 
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