hmm.. having an HVX in my hands right now, and having shot plenty of things in both 1080p and 720p now,, i really dont know where this is coming from. without doing any fancy tests or getting into math whatsoever its pretty easy to see that the 1080p image holds more detail than the 720p. just today i was checking out the detail of a laser printed magazine cover. in 720p the laser dots are just specs.. almost like grain.. not well defined and dancing around with moire a little. switch to 1080 and i can see every single printed dot clearly defined with space between. ive uprezzed and resized the 720p material to see how it compares before as well, and the 1080p simply holds more detail. the 720p image just cant resolve the finer detail. of course i realize that this whole thing is just one of those things that people chatter about when a new camera comes out, but simply looking at the images from it i really have no idea where the idea that it isnt any better is coming from.