Bill_Hooper
Active member
Hey, my friend knows someone who works for the company putting this on and they're trying to spread the word. Since it's for so much damn money, I thought I'd post it here. There's a link here that should have the details. Below is the press release.
Bill
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CURRENT AND THIRD MILLENNIUM FOUNDATION SEEDS OF TOLERANCE
Make a Video, Make a Difference
As we launch our biggest call-out ever for viewer created content (VC2), Current is trying to change the way we see each other.
In partnership with the Third Millennium Foundation, Current is unveiling “Seeds of Tolerance,” an opportunity for aspiring young journalists and filmmakers to produce short-form videos, or “pods,” on the issue of unlearning intolerance and understanding diversity.
Beginning June 15, our audience is encouraged to submit stories, thoughts, poems, and anecdotes on the concept of tolerance. The video pieces can relate to racism, sexism, homophobia, economic or social class, disability, age or religion. We’re asking our audience: what does tolerance means to you?
$100,000 for the Producer
Out of all the entries, five semifinalists will air on the network, and the grand prize winner will earn $100,000 cash, along with an additional $15,000 to a relevant charity of his or her choice. Two finalists will walk away with $10,000 each. All of the entries are eligible to be aired on the network.
Judges
Current has confirmed the following judges: Edward Norton, Margaret Cho, Melissa Etheridge and Paul Haggis to help select our best videos, and will help select our semi-finalists along with a panel of Current and Third Millennium staff that reflects diversity in race, gender, ethnicity and sexual orientation. The final vote will be cast by our viewers, who will select the grand prize winner and two finalists online at www.current.tv/tolerance.
Marketing
Using a strategy that focuses on low-hanging fruit, the marketing campaign focuses on building relationships with non-profit and film organizations, with creative that challenges the assumptions we all make about each other.
Bill
------------------------------------------------------------------
CURRENT AND THIRD MILLENNIUM FOUNDATION SEEDS OF TOLERANCE
Make a Video, Make a Difference
As we launch our biggest call-out ever for viewer created content (VC2), Current is trying to change the way we see each other.
In partnership with the Third Millennium Foundation, Current is unveiling “Seeds of Tolerance,” an opportunity for aspiring young journalists and filmmakers to produce short-form videos, or “pods,” on the issue of unlearning intolerance and understanding diversity.
Beginning June 15, our audience is encouraged to submit stories, thoughts, poems, and anecdotes on the concept of tolerance. The video pieces can relate to racism, sexism, homophobia, economic or social class, disability, age or religion. We’re asking our audience: what does tolerance means to you?
$100,000 for the Producer
Out of all the entries, five semifinalists will air on the network, and the grand prize winner will earn $100,000 cash, along with an additional $15,000 to a relevant charity of his or her choice. Two finalists will walk away with $10,000 each. All of the entries are eligible to be aired on the network.
Judges
Current has confirmed the following judges: Edward Norton, Margaret Cho, Melissa Etheridge and Paul Haggis to help select our best videos, and will help select our semi-finalists along with a panel of Current and Third Millennium staff that reflects diversity in race, gender, ethnicity and sexual orientation. The final vote will be cast by our viewers, who will select the grand prize winner and two finalists online at www.current.tv/tolerance.
Marketing
Using a strategy that focuses on low-hanging fruit, the marketing campaign focuses on building relationships with non-profit and film organizations, with creative that challenges the assumptions we all make about each other.