krestofre
Knight of the Holy Order
by creating a micronetwork of trusted sources -- your friends, colleagues and family -- you already have people you share interests with recommending and "curating" various forms of media for you thru these feeds
It's like applying vertical marketing, or tribalism to film. If you can reach the head of the micronetwork (or tribe, if you will) then you've immediately got the attention of the entire network. It would be like Darth Vader saying "This film is really great!" You can bet the rest of the Imperial Command are going to check that film out.
That was a way lame simile. Sorry. It's late.