i think that's pretty much what i said and for the same reason you can't compare it to theatrical, which was my point. i didn't mean that i didn't want internet viewers, it's just that the numbers mean even less than for other forms of distribution, the strength is in who you can reach and why. tv is better for numbers. the internet is better for targeting. theaters are better for "audience immersion" for lack of a better term.I would argue that internet viewers are probably more important than tv viewers. They have actively found your content rather than being fed it by a tv station.
/matt