Maybe they will discontinue, though I'd have to ask why. They have no camera in this class. If they can make a profit at $2K, why not sell it for that price? After all, I doubt the availability of the DVX for 2K would take away any sales from their higher priced cameras. As long as they make money, it doesn't take away sales from their other cameras, and takes some market slice away from Canon/Sony, I don't see why they wouldn't do it. Of course, if the economic proposition isn't there (f.ex. servicing/sales are too much for the return), then yes, they'd shut it down. Without seeing their accounting, I wouldn't know one way or another. I just wish they'd wise up and drop the price to something realistic given market realities. Then again, maybe they've done a careful marketing study and the price as it is now works for them best. Who knows. It's our desires vs reality out there. All I can say, for me personally, anything over 2K for the DVX is just too high. YMMV.