YouTube announces new VP9 codec, HD stream requires half the data

H

HHL

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I searched the forum and didn't see that anyone had posted this:

http://www.dailytech.com/YouTube+4K...g+List+of+Hardware+Partners/article34034c.htm


VP9 codec will also help reduce the data needs for HD video streaming

YouTube has announced that it will unveil a new 4K video streaming service at CES 2014. The 4K streaming content will use a new royalty-free codec developed by Google, which is called VP9.

Google has a list of 19 hardware partners that will support its VP9 codec take off for 4K streaming including some chipset vendors like ARM, Intel, Broadcom, and Marvell.

Sharp, Samsung, and Toshiba are also among the supporters. “This certainly isn’t a war of the video codecs," said Francisco Varela, global platform partnership director at YouTube.

If you don’t plan on adopting a 4K TV to enjoy the higher resolution streaming any time soon, VP9 still has some benefit for you. According to Varela, the VP9 codec will allow YouTube to reduce the amount of data needed to stream normal HD content by half. That means you can stream YouTube videos without as large an impact on your monthly data allotment.

VP9 hardware decoding will hit PCs and mobile devices first according to Varela, with TVs supporting the format hitting the market by 2015.
 
Very exciting! this is the nerd stuff that makes the rest of this all work! great news. I had heard about it, but cool to see it getting closer.
 
The circle is almost complete…. I was off about my 4K date… alas, not by very much. So we have 4K tv's rolling in, 4K mid range cameras beginning to hit the market (I smell a 4K dslr from Canon this year or early 2015), and 4K editing stations starting to pick up momentum, and now YouTube Google opening up the the streaming along with Netflix.
Add to that .h265…...

All that bs about being too expensive to conform to 4K already…. BS, it's only a matter of how many are ready to do so, then prices will drop on the equipment needed.
 
HHL said:
I searched the forum and didn't see that anyone had posted this:

http://www.dailytech.com/YouTube+4K...g+List+of+Hardware+Partners/article34034c.htm


VP9 codec will also help reduce the data needs for HD video streaming

YouTube has announced that it will unveil a new 4K video streaming service at CES 2014. The 4K streaming content will use a new royalty-free codec developed by Google, which is called VP9.

Google has a list of 19 hardware partners that will support its VP9 codec take off for 4K streaming including some chipset vendors like ARM, Intel, Broadcom, and Marvell.

Sharp, Samsung, and Toshiba are also among the supporters. “This certainly isn’t a war of the video codecs," said Francisco Varela, global platform partnership director at YouTube.

If you don’t plan on adopting a 4K TV to enjoy the higher resolution streaming any time soon, VP9 still has some benefit for you. According to Varela, the VP9 codec will allow YouTube to reduce the amount of data needed to stream normal HD content by half. That means you can stream YouTube videos without as large an impact on your monthly data allotment.

VP9 hardware decoding will hit PCs and mobile devices first according to Varela, with TVs supporting the format hitting the market by 2015.
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"The 85-inch Samsung unit that rolled out earlier this year was $40,000, so the 110” model is likely to approach or even surpass the $50,000 mark."

Not that excited about 4k tv yet. But faster streaming HD is very cool!
 
Always good to see improvement. My first thought is if Apple is onboard? :)

4K is on its way but it would seem to be a streaming only delivery at this time and near future. As somebody who sells DVDs and Blu-rays, I can get too excited about it. The streaming sales model just does not fit small companies like optical media does. One positive will be people throwing away those useless HD cameras... hopefully C300's en mass...it doesn't even do 1080p60. Why keep it? :)
 
Just wondering if HD videos now default to 480p, perhaps 4K will default to 1080 or 720p when someone arrives at a 4K YouTube page?
 
VP9 is a free alternative to H.265, so it is very welcome indeed. But it's too early for it, and I don't think I'll ever need 4K distribution (acquisition, yes, because it helps for post, but my eyes can't see 4k at regular viewing distance).
 
Samuel H said:
...and I don't think I'll ever need 4K distribution (acquisition, yes, because it helps for post, but my eyes can't see 4k at regular viewing distance).
Click to expand...

Weill, 4k could be useful with 2x anamorphic lenses at least - turning your HD camera into a 4K beast. :-BlackEye(DBG
 
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