Your most successful marketing tools...?

W

Wilshireblvd

Active member
What has been your most successful strategy to find clients? Post-cards? Networking events? Facebook? Advertising in a certain magazine?

Obviously there are tons of ways to find people who have the need of that niche you provide, but how do you get your company or yourself out there most successfully?
 
Being a good provider of services with a higher emphasis on getting the project done to the client's needs than when I get paid. Word of mouth is more important than anything else. Handing out business cards, going to events to find people to hand them to, talking and being genuinely interested in what the other person says... those all matter. That and being accessible, especially online. It doesn't hurt that I'm the only local using 'videographer' as a keyword on Google Maps.

My area is also a lot different than Omaha.
 
1. Word of Mouth
- Can't beat the good ol' word of mouth. Doing good work and maintaining good relationships is always the key to referrals.

2. Blogging about the work you do
To put it simply, pictures or it didn't happen. I've written about my experiences with the RED ONE & JVC Cameras. I'm currently writing an HPX170 post on why I chose to go with this camera. Pictures are worth a 1000 words so take plenty of them!

3. Facebook Fan Page
Lets all your friends know what your up to. Trailers, Commercials, Music Videos. Its always great to hear what your friends have to say.

4. Media Exposure
TV & News Reports/Articles help if you are doing something big. When we finished our feature film Hands of God, KTSM Ch.9 & KVIA Ch.7 did stories on us and our local newspaper wrote about us several times when the Sneak Preview of our film was announced. Thanks to this, we were called in to do some commercial work.

These methods have come with little to no cost for us and they have been a big help!
 
Word of mouth, again.

Having a friendly and simple website, and utilizing server space to send prospects links to videos, resumes, and timecoded rough cuts.

Hitting the right price point, keeping 'perceived value' in mind. Nothing scares a prospect away faster than over/underbidding too much.

Always having a friendly, helpful attitude. And then once you get the gig, add a line item for a consulting fee :-)
 
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