Your Directing Way

Re: Your Directing Way

The prep we go through for commercials in pretty unbelievable.

We go through about six steps of testing and conceptualization before we even enter pre-production. There is a tremendous amount of documentation by the time a spot, or a series of spots goes into production.

In advertising, there are many clients spending $500,000-$1,000,000 on :30, and they don't take it lightly.

More time goes into the planning of the national-level commercials then probably any other area of film production. This is due to sensitivity of the material, and the cost per minute of commercials is higher than any other area of film production, including most of Hollywood features (due mainly to economies of scale).
 
Re: Your Directing Way

To further clarify...that's many clients spending $500,000-$1,000,000 per SPOT...not per PRODUCTION.

Yes, serious business. Talk about all chiefs and no indians.

With that said, I wouldn't say that there's more time or effort put into commercials then features unless you're comparing screen time to screen time. I agree that commercial prepro is far more involved then features on a second by second basis, but the total planning for features can be far more involved then the total planning for commercials.

And for those of you who've never gotten in with a commercial production company...it can be a really sweet ride, so get it where you can.
 
FIRE THEM ALL

FIRE THEM ALL

If you dont like what the actors are doing (acting or behavior on the set, or cancelling "oh, i cant make it today sorry" - 10 minutes before the shoot) FIRE THEM and CAST AGAIN.
Dont think: "lets finish this movie".

You CANT make a movie being a pussy. You cant have fun and energy and passion for YOUR PROJECT if you are afraid of your talents. I mean you can finish the movie being a pussy but you will end up feeling like pussy even if your movie will be great. Choice is yours.

You dont like them? They dont like you? FIRE THEM. There are thousands waitng for a chance to get the part. And when they say: "oh, you cant pay me, i got to stop shooting now (in the middle of the shooting) and go for this auditon ...i ll be back in two hours" - FIRE THEM IMMEIDATELY cos it tells you how important the movie is for them.

FIRE everybody if you feel that you made mistake casing. It is better than shooting someting you dont like yourself.

Yes, fire them all.

Voytek
 
Re: Your Directing Way

Sometimes you can't fire and have to go with what you have.
For example if you have equipment, camera rented for the weekend and shooting your short. You can't just fire someone, you gotta shoot what you got the best way possible, cause there's no way you can cast while you are in production. Fortunetly this never happend to me, my actors were great, and I'm very thankful for that.
 
You must log in or register to reply here.
Back
Top