Wolverine expected to gross over 60 million at the box office

G

Gillvane

Veteran


http://www.enstarz.com/articles/22351/20130727/box-office-report-wolverine-expected-gross-over-60-million-easily.htm

"The Wolverine made $23 million on Friday, easily becoming the No. 1 film of the day and is expected to gross $61 million by the end of the weekend. "

(This is intended to be a business discussion, not a movie review)


Is this a Hollywood success compared to recent flops like Pacific Rim and Lone Ranger? Whether you liked those movies or not they didn't make what Hollywood hoped compared to their big budgets.

Budget for The Wolverine was more than 100 million.

Lots of buzz about whether Wolverine breaks the big budget losing streak at the Box Office:

http://www.bizjournals.com/losangeles/news/2013/07/26/box-office-preview-the-wolverine.html


 
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That Enstars article is inaccurate. The major trades (incl. Box Office Mojo) all reported this morning that The Wolverine fell off at the end of Friday night, and only grossed $21mil. Projections are now between $53mil and $56mil for the weekend.

Granted, the point still stands that The Wolverine is the highest-grossing release in 5 weeks, as Deadline reported. But its opening would really be a non-story if not for this year's mega-budget movies being too expensive to be successful. The Wolverine cost Fox a little under $120mil after tax incentives. It's impressive in that it's the second-lowest budget action movie playing right now (Red 2 was $86mil, and still a financial disappointment). But in reality, its opening is the lowest for this character since "X-men" in 2000 (X-men: First Class may even beat it if The Wolverine comes in under $55mil for the weekend). It's still a success (and a good movie, IMO), and Fox and Mangold were smart to keep the cost down.

In the end, The Wolverine should pass X-men Origins: Wolverine both domestically and internationally, due to that film leveling off heavily after it opened to such low critic and audience approval. I hope this film does well, because it's a good entry to a good franchise, and Jackman doesn't phone it in like so many actors do after a couple movies with the same character. It's clear that he loves playing The Wolverine.

-EMB
 
Eric Boellner said:
That Enstars article is inaccurate. The major trades (incl. Box Office Mojo) all reported this morning that The Wolverine fell off at the end of Friday night, and only grossed $21mil. Projections are now between $53mil and $56mil for the weekend.

Granted, the point still stands that The Wolverine is the highest-grossing release in 5 weeks, as Deadline reported. But its opening would really be a non-story if not for this year's mega-budget movies being too expensive to be successful. The Wolverine cost Fox a little under $120mil after tax incentives. It's impressive in that it's the second-lowest budget action movie playing right now (Red 2 was $86mil, and still a financial disappointment). But in reality, its opening is the lowest for this character since "X-men" in 2000 (X-men: First Class may even beat it if The Wolverine comes in under $55mil for the weekend). It's still a success (and a good movie, IMO), and Fox and Mangold were smart to keep the cost down.

In the end, The Wolverine should pass X-men Origins: Wolverine both domestically and internationally, due to that film leveling off heavily after it opened to such low critic and audience approval. I hope this film does well, because it's a good entry to a good franchise, and Jackman doesn't phone it in like so many actors do after a couple movies with the same character. It's clear that he loves playing The Wolverine.
-EMB
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Pacific Rim has an estimated 180 mil budget, and Lone Ranger is 250 mil according to IMBD. And of couse that does not include the marketing budget.

These ginormous numbers are hard to keep up with but it seems that comparatively The Wolverine did a great job with their budget on a movie that is surely FX heavy and includes an A list star.
 
Gillvane said:
Pacific Rim has an estimated 180 mil budget, and Lone Ranger is 250 mil according to IMBD. And of couse that does not include the marketing budget.

These ginormous numbers are hard to keep up with but it seems that comparatively The Wolverine did a great job with their budget on a movie that is surely FX heavy and includes an A list star.
Click to expand...

Sorry, I kinda framed the point of my post wrong. I was agreeing with you in a roundabout way: The Wolverine is a success, with or without this recent string of Hollywood busts. My point was just that, The Wolverine's opening is way down from previous openings for this character (the trilogy, and then Origins, which opened to $85mil), and that because of that, it would probably not be seen as more than a middling success if not for the fact that it's one of the only big-budget spectacles that kept costs down enough for an opening of that size to even be a success.

-EMB
 
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