I'm sort of stuck on a video right now for a non-profit I work for. They've been really great for me in that just over a year ago, fresh out of college, they picked me up as an intern to do video production - other people bailed, I stayed, and they turned me into a contract employee with a good salary and no scheduled working hours.
The big change in our relationship came when they asked me to do a short promotional video for them to premiere during their gala dinner (they were giving an award to george lucas and wanted to be "with it" by having their own video). They gave me a week to do it, and I busted my hump putting together music, special fx, photos, and directed the CEO while she read a script, then a quick high-energy ending, and everyone went nuts for it. Everyone was thrilled, and shortly after I was promoted to salary and given several other projects.
Now the problem hits. They asked me to do another promotional video for their sister non-profit, a philanthropy forum. I agreed, anxious to get to work on it, and they handed me a script to make. It was terrible. I argued and fought about it, and the CEO listened and agreed with me, we trimmed it to a few pages and went to film it. This time, however, the CEO refused to let me direct and did it herself - it turned out terrible and I couldn't use more than a sentence at a time without having to cut.
I got so frustrated with it that I was ready to give up when my girlfriend said I should start over and do a version according to our own vision. We went in with an act structure, looking at how it would be marketed, to whom, and how to raise tension and keep it up. We went through 3 years of video and transcripts, finding great quotes with strong delivery and performance, and put together a video that really made me proud, that I felt had integrity and credibility for what the cause was. I was especially proud of our partnership and hard work on the video, and what we did together.
The non-profit loved the production quality of the video, but didn't like the message of the cause, and have since been having me one-by-one replace all the clips of speakers with powerful delivery, who all fit together to create an overarching message of the whole video, with clips of their personal friends with terrible delivery, meandering sentences, who just happen to have name recognition.
The integrity and credibility of the message has been completely destroyed, the quality of the production has gone down the crapper, and the video is now too long, boring, and it pains me to even work on it. All of the excitement I had, like with the original video, has been replaced with frustration and unhappiness in working on a product I despise, which has so much potential to be better.
So, I inquire to you, fellow artists, video production types, will you continue to pour your energy into something that you KNOW sucks? I've worked on short films with terrible scripts, and put my best in to do the best job I could, even when I disagree with almost every shot and wince at the acting, but I've put in almost 4 months on this video, and I'm at the point where I just want to say "NO. STOP. I will not make this crap, I'm here to do good work, to make a good product, and if you want crap, then you'll have to find someone else to make it for you."
I have another meeting with the CEO at some point next week where she's going to give me another round of changes, more good clips to delete, and more crap to shove in. What would you do?
The big change in our relationship came when they asked me to do a short promotional video for them to premiere during their gala dinner (they were giving an award to george lucas and wanted to be "with it" by having their own video). They gave me a week to do it, and I busted my hump putting together music, special fx, photos, and directed the CEO while she read a script, then a quick high-energy ending, and everyone went nuts for it. Everyone was thrilled, and shortly after I was promoted to salary and given several other projects.
Now the problem hits. They asked me to do another promotional video for their sister non-profit, a philanthropy forum. I agreed, anxious to get to work on it, and they handed me a script to make. It was terrible. I argued and fought about it, and the CEO listened and agreed with me, we trimmed it to a few pages and went to film it. This time, however, the CEO refused to let me direct and did it herself - it turned out terrible and I couldn't use more than a sentence at a time without having to cut.
I got so frustrated with it that I was ready to give up when my girlfriend said I should start over and do a version according to our own vision. We went in with an act structure, looking at how it would be marketed, to whom, and how to raise tension and keep it up. We went through 3 years of video and transcripts, finding great quotes with strong delivery and performance, and put together a video that really made me proud, that I felt had integrity and credibility for what the cause was. I was especially proud of our partnership and hard work on the video, and what we did together.
The non-profit loved the production quality of the video, but didn't like the message of the cause, and have since been having me one-by-one replace all the clips of speakers with powerful delivery, who all fit together to create an overarching message of the whole video, with clips of their personal friends with terrible delivery, meandering sentences, who just happen to have name recognition.
The integrity and credibility of the message has been completely destroyed, the quality of the production has gone down the crapper, and the video is now too long, boring, and it pains me to even work on it. All of the excitement I had, like with the original video, has been replaced with frustration and unhappiness in working on a product I despise, which has so much potential to be better.
So, I inquire to you, fellow artists, video production types, will you continue to pour your energy into something that you KNOW sucks? I've worked on short films with terrible scripts, and put my best in to do the best job I could, even when I disagree with almost every shot and wince at the acting, but I've put in almost 4 months on this video, and I'm at the point where I just want to say "NO. STOP. I will not make this crap, I'm here to do good work, to make a good product, and if you want crap, then you'll have to find someone else to make it for you."
I have another meeting with the CEO at some point next week where she's going to give me another round of changes, more good clips to delete, and more crap to shove in. What would you do?
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